A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
The new digital paradigm for luxury brands in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
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","iv":"d4382dc070d79b844e9a27cecfe8b1a6","s":"fa9b42b3465d0cfa"}