A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
The new digital paradigm for luxury brands in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"cfd17a037e9274219a08bcb73a327f56","s":"54e64831b6db2dbb"}