A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
The new digital paradigm for luxury brands in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
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","iv":"bfe675a7f40bf123b596bf9acd7d521b","s":"66dade30d881d13c"}