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The new digital paradigm for luxury brands in China

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock

 

By Daniel Langer