A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
The new digital paradigm for luxury brands in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"af9e1708397cd4104814d9b772639593","s":"122416f67ba9930b"}