The next evolution of influencer marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"809895a643dd846b0d1487d915ee6edf","s":"2ca1fc9051789b8e"}
Brian Zuercher is founder/CEO of SEEN