The next evolution of influencer marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2eedecf1009db8bac18449020c485b50","s":"bd1c83b0bc94194d"}
Brian Zuercher is founder/CEO of SEEN