The next evolution of influencer marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"FFKFzv8ui1POglEHeteROd3bD3uX+wUeoXZNALfu0o1F9XOVCbX55FAv4cAM2yBf6lkgK2SygkRxbh5hKPLQwIETxST0OMhzUQSUMuUQbiG39bG9bApwqUp6N615Oa1d\/G0ROtoOPu83LngLLzfuGn4f0jA+uaMo7K3xN9EVX5qnmxWEXcfDcQE2ZnZT3asBM4Y2+CIgn9UcyifPyWS1POt\/I36ePwGzE41pnAInp0J2ZyGkG2i1FqhNtk8+X+fT3L88Lbw9RiCqtI4PMlc+b5ZnArUn9O1yySgALKXWkJF8+Cn\/xEmrdqnrciT4nlzeR8XLo30JRa0ojEyCKs7j1BAxqTtGSqe1sm2CKDiRZIw4XEgq1oV5n6VJBc8W29YUrUXDylITbvQ4U0ietU3efQ+1CmJXPIlaoM+3g4bm0sOvVdPx5xoog3Wg3hto9o26yrhlbJMqzkeu\/JSt2Qi6kzhUyNmq9XARbqpjPAVhEvKn5k0PKx3utZ8Az71oZ08uEZnNb\/Se7aLazspBkwY\/F56Lfs5XV3+nKnHLbukmtO00UvEYsoc6WNqMSio3HWta89Yg2NofovAhNZFG\/QRE6KtUTsmkelc76wN79UF1\/EKwx\/BzaS5RJYd3jfD96GZN73tyGZsLseyfoOc+IEYtmSh4naVtPZzzke0Y05FGu+qlIaL3cZne1nlIdCdfSV9biA3U5gXQODTD8pOkYsIDGoyh6o+cBwttjynxP3esexfISfHwGnA5t0H7iSxuB6uEgSk082Qztv08vhVvfspF5d\/W\/QhBIYjvJ80yOF89Hs0Lb52Hk6tt4ZLNDNROYIZdRRReBJfrTg0J7f3RgoqypOvWvxgfGIXmNtT35VCXxwyHK6db\/Nlqh3sWR0qf0EflNx5A1NbI4i4H6mftbUe5Ca3MvvyfoUOqv10w56b7KuY1HLiZXjFioGcu3od5tMu0\/a+g7dYBj6XqR22xXYq9raR5fMOG4cIA\/037LBJCMqpGRLD4ZPxNlKEWxHLRI8PqIciNsu95EOmz8Ewy4EOHtGYlAuE7Qky9KCfM4VaML+VA5mcL3rkMFltBo163EGw2i1ne2plydjLdpSzQkIv939w9BkocpFZ7vVJtZG1ASIu\/N6y5pGE6lVr0vxU+mThokZ7VpAFZzN07ISyMS6CyX9K8QG3vXGepvtjMQCF2EI+c1UQ2hVcnsshutckULilaNOZDKfzVVOKW+AjzNNTWwHtd7Z7M6l2yOZkt+iku4iYIaI\/0LsPzdpJwqZxpjCBqW+7Z+2jaIHTxDNnGocZr\/YzWfxuW0otz4VS2XcOmB2j98h6\/WeUpQYe6iGuhsvIRAl7HFL5S4lLVbBNvsQGP68JknkyHBryY\/UjFTYRdor2HHhd6I1WLjHlAjqXgVcHaSKoA9YD22ElL1tjcQGTzmXz1NA3OhFGGjiyBy5iZ0C3sH3Zlq2hOeHeJe5vHPp+qo7tvI3k1v2zLTYPfrX87wq9Qyigvk3V+vINe7V28obrhKzH2lNTlK5eReRvsKXzehldjus8chBP0c2AO1Ha3o7cdaF0w7XtXs1gCL7KiCog1e9Lo0Y+WSEgmw4HNUyfR15+Pkrk3fnyHS2DxwFFQEPDSJKlnxCoFBIfwjNxnXR+dJkiG7yqbiJaArE1Ir+cQ1JHUdn2jadBUmf3bfhIkqjzlVktaAZCaFGJUFWZDxSsGdDFDe4OJc3DmPxbq+z9N3NbUVkOfm4\/GGj9RmyBtg268808RBsil3KgSBDJ\/xhHjPamAGXdu6UdVAtClrI7uTdavD2cxls4OifcJyMrQeQtDQ1g9+TlFZrXnbGo9bZLCkVFfaDhWn6PwnVTpah13yyPhD4c7ktG2aCe+p\/23F4DuUj0lP48o0W60zfjSC89U3k8hf34rDvadep46bXFd4bA11IRdcA7DtrRE8OJ5L1kLQpbpuzMpnB+RIIFSodu7kSqtLJS3cxPtJnvks7BiawDopYKFC\/eJBiQEg1KshcRowvl0S3TdJphHnRWimPOS2Y+ZX2QaxKqoi28bMkPeMgEZlUrfFTi12RlZp8NVwNQs5+fjVwTl+ajmp8HKJgCk4UWWANWVKI9QSSpUpc0xL3R+87+zE0G\/XL7XnOifCN4G2qICw9ayZiDGafWoLo8jg9WYGxoEVhpe516z4U1FumKMFJ2MiErglLv3sogUjxNCH7TGgew5J+j+iZFE6jc+YrgJcn49mStPVMIr\/5YZ2nemcsZPhHAdV8X1ByekTMNfjCtvpkzVLhOcwe\/dqCHtg2bpPj2CeInWsv5ImzsCmHdjbkU3Q0+Eg1b7BQP\/MzEDyquu7Vh7QiO1VgkUtHzOJM9Ig4BMuymw2YQ0DbqRn6U0ABwH7IMILV3u4RRLDJSAoCpo\/9DRxkWW4yAMORro8C3Vc4vHhNFZ1tvHuG\/sfAST2LAzvgbbQvrDTOpOUM8MaEKjTNv9h4A\/NwRQHau9CSEMrEWG+k8CGAfyT+jMTOiki+tUmzMi+scHc28h3f6OM92WMC8dcV37WAxtjQEo9dlP03fTbVqx1IuLa87SzXPrdRcltZzioxYKB43oDQztHrghqfrITr9tJxPIzC3nhbRwLmiLFT+WpJy3cGui8BU1fZgdps67TLS3PrIn4d2PAjolqzcUwqpgvNQcTlbP3Yv8SYqRQ2tiJ6vjy3DIOEe7PbSJmVDOaG89ThBWrMejgpbkFga+5xh8NgPnxtDOWlWLNnV8zirtAAsrQRuBcXa\/xC+s9USaLIrvnuEolsB1bIEJE22ivLUxMutyrHroywuKjo38qpm4ZhrupCbLexsRyQIgNnLd17cA0evHpX885aCM8bM7PS4ve58C3oq3ZlTn4D6kVhdEdsebWtGt8\/5YZrVpTxatM6MYLXA+eGIEoUkCCJY4FjSuMDRLooGvTXbbYMmktEfbJd4r++haxh4p3axX5gYvJ6WnahvhfJAuXjbRK4ZrNHuRC+pi4uWYUQKPZQ\/3FohHpFDJQc1URrA9EzIJfCLZWiuFU6xfpA5lC4fuTaHj8hEvlzD5jAUiSJtGDaF2ElHd5JW+PYiitt1lFtxfR7BpZwIEiI3GKa6b4rmyKR3yAcgMOegambGAWmYiy\/xDH2FBoZqAoVsgoxwM0NiRipw5nYdOcnIG7ChgepqBnqrxoCSA3ujZl1z+AYVBMG5W\/53LYubsU2yFiYmpTQp5\/pmsoqked8zeKw3CvWMBo6us+Xm5k2p8wPYF50edKOzd1z7DAjTvFfRNusZEgCetnmvHRCK9QdkpGnEg6Xn4Ju38HkecSmagSo4Nstu0gupXPDqQw83nbxcO2SydFDBGIbtAKP8bRrBs4X5dV0y\/UNR9dz6yDgisk\/h+U\/E5CWAb\/ROa3vujwP2FYt0MY6TLaSqeTHQChC7Jxbim3zdusdapJ0Ztm+mx7n19\/IfcFXTaKBMevhwdpG4kFmR3zr4q5xwQe\/TP1Z1Pnrju5yNTZO0KgEaIPg9VSI6ItYC2Fo2w4Kgc0EoEZ5GzMHkEVtKyEmBjvsE308jmos+NFHMApFW1puJU0fpfyWmAvKVT8juNA3H+6PB07ORaTYRy5UgegtgBzz+VtANZ19aJOvBsxi4wTm77xG9WTKH3ghwDvtCtBgDfO6fJVBzdOtILcPdvlUlwX6RDiJyilqlJO5rGJN\/7Lv1V9M2K7NbrfPhx0FQ4wLlsJILMEnzPUq3l2hUguHw0+F1tF8lgfoSkPxTU0fuspnRSglGQGOi+7fjjWxHrG1Iip\/klj\/sKvy\/W+M2rEZxsna+Ak1OEnd\/eAuwAXGUEBCtQdOxr6xH1zK2fW0bARmRw6Hai76h22qjB8GK8y6n4hxK84C8gDB0Ye2HJRQ31XmxCEIEEw+rI0BqKfO+5OOcz2b\/w\/cO9fBTK70wLzytlcWZ3krfzZ2e9uQt4nN3b9Y1gl\/Fu5bxke0hL28SJ2x9nA4tB7MEnaXAGF++lfbH6lIrZ5I2E4ImaHy2ckxqBW3kqXcymuv4gYt2sAW1ALYqvhFuCGRSURr7ItQq6mNHTQbUDhaRJZT4Xj3es1EsGjraTTTmZaP3zvFLgbFzB8f2CNtvcMn1fxc75kr+jTwU+hv6HCykW7edOZbERyS+eV+jKwOw9GizLDUk8tHhkKQu7tXn1kGee+T7c6do90ZTWGDbkTMVt6JMSmAgLoxmARIhHUN7msvzWruvsd7REvTC2asVfl5Q4r6zvziyRVx7W+xGNWwMUsyCJcMfZ5NHboxw9Y7tfyC+ry\/G26MvDO2coOh5ITPcr\/xAOAZ70JoPjYXZy+m5BO2WztECqFfy\/UhJjBfOZXlZp6XZYkhtFBTVCjrfR0yGQldSkfwytCqkO6q3RB+v9wa4Riy\/WcMYVvoPsXH6tfWl\/GxlD\/B4X+6+VR35l+TkX7eFUL3+spAHC8edbsfVmZMx3WPXqFV59z\/UXoyMuUHsXqETa2Yn9yFIacOieACZnmqceUO5BZjRn\/XNnF2SAN+zzNTbCG\/a\/kgJ\/pkYSxi9uNzKBGWMzsyVr2EEXiigCr4J8EinG+bOS9CUpQx5do0ZEcDy26KCxHMUJkwFFWhF6xe7QibFk9l8X0ZFp3AT0pxPmY\/2GHPqpiuZA7IM9a85D6BoSObrzfH0375aFi\/6qjFwQM2q3UwWyuXvSIXT\/eGaxoJXo\/umRZvmcBQlc2RaDHlu05LI\/sC\/NfwkcJJkKO3dEWnbVaJ7zCq\/JGQlPaOdqCrm5pJZ5tSg0duLEtrF0lKGl8vch0BQomq2zGgQlKMB4cTmQy5y3nZEfbTcXtPQK4zl9wuk\/aOy7GLn73Hwfrfv+gq0M4MarT5u16oW+wMAAD4osZIhSRUILCzWO3qih45dqWZbWsh8PqQpVeaHvVhUcO9EVdYSP3YVJEjzXxHf67tB9sy0LUYCem7+1l1ISXGTJjFLPbUUvanCNKEHdTEN8H6ONqfHJNFM9ozkThu8IJf5COPuvfsctO5Dcp6+tXuOmW+0zP1V\/TN2KbssIqViWgGulEoCRsLzgqMkOOle63rzEGm7TerJWM1VX6e53WHiHn7BsRUbyS5omNQVmZXjkcGL5+Ua0R3p8jldL5hAIsqKkybRCVlOErZg0aV7GenkWwZ21ABoiaW7XK6LKlduN+6hR7x8SKs4CqhqGM0z87DJGd2gJGclPf36t5bZzNvhfxYM+zOeuQlafEasp6z6SYmoJqftB67ajV+NvYciZmHk6uzHCc62EkJxe1G0cfBsAYJHhtzjElLHN4tYfP14FDUGYI\/e9KdHhbnoC9ycz1+ro3phSb69Rs75eSzUSAjJgkoquJN25eFP8rZTgRu5rVCVkAORViVNeaP0SyKgGfQ7qu6culA7yzjATU8xkzZYlZzOZ+28SPIw+0SCwI40wms75S41Ekwb\/OtrTf7jgIkwkfEQqqlv7oX9mJQzzmYXR5Glj+VwH\/hXFd6syA5WQZigumdylqiQALFh8HIvaHFitmJ2WiifXyi6uFFc58jg+iIHlUa1u3IfZsI2q+JnaMpmWqd3T0kp1YeQrb1zLJUbHiJ8gsIXJ+EQVNGhB6TUiNE6DuUvi4IUV+Di65YO7NnsIRSYNpaLbnfH1DwSCL0Z7NlqKzJc8Nq7NheiN37yOOP2PPvRR6eXy+w4qWWQ+1KT\/zKzJKXwpfs2Ix8+q5VWZ\/izv5+t\/kJB5ufFEpXC0pDa9P+60bnT9JNZPnHivmGRx5EVcTJVcmyYpuH6BnKlZfUpe+fuPIHsNfFhN+ulEYf\/5YJWOMvhHxkLGFW5kt42qFzwNMj68FGnl\/Y6uVejgkt4HofE8+i7jCfSeYterMjnSF+lF5ka5muAhzN1N4j0NN84kqW3V4IZIBgmjIVX4maPthXzVvquKCKjbtCVqns2g0nh0Op7FQS9RQ+mPmJM3BPNnraVd18BvU0cKE5YY+8h8onijq3cDjIVKMpFxRfRM3iXKNs\/\/DzRhjF8wYj3pFIzbGjZrcSLPiFe341hAJ9JzzeYYAqEmtdbFcT\/eXRg4TOOHpcdOUMlCM+hRpTiadPirj3KtsZOwoTSjhnrYvIGFFjhHX41Y1BWZNTm5w+KEfx8JMVyzg6ei7x25gc3X2BzoEQc373+FWS0qD\/kxGBUAKA6LCR7f2DmzHUfquDykHsVl8sEFxDUur7sYRlFobfTSZdRaB6Tizori7JxAZuyeOtGGgPyWpyWDRi5Lrh\/o5YMwhohlGg6I0L1HU8WSU15NkBL32Z6zVclR3vGg0xBksR4Uqjj3jUcw2jf2RmC3PtNP89m72b89GT\/z+wj0zNwE4JDtMf5Kv+rnEM7eYGIXg4jDWtLdZyiqR6XzZTKNLOgZpeXH6y2WoD1ZK9Ys9wWUcW8ZdAnTJsS4H+pjuUEqo0ZEm+EBOBKzm+XaHqUYgm4A6Y6mxZi5G8ms\/2INkERj83aijY8Klndcie70NhBEtXfmV1cxp\/y\/YYV7OlVghXX0kqqc4v4wa7tsVZigKfEidQlRzyDOWTr99gH7K5A29PJbeP4nwwT700YkkuILw2r07QkKljKQZAdv0IvpOucfuyAlprHqocvvwRLR+U+\/8Ubi0ig9FUqwBL56xheANyS7DNMqUoRDUR2b9ziNrI30JWLXUpAIGoaRj4vg4tApYCfIzRrTQxOJlV6JjgNMuVd+RAGMdnuI3gkXdCSgWHFNipUJ\/N2PrqVfM9V+I2JiMEkTmh3fCgPusjv2MqQMhH\/FRXCmlxqdLdMYUVOwY7YKPGqAqNZdIr0VU0rmdOqiZNMo7MmiFv1ZlT2sKjxIF0A4fvXnSJ4mCPAMe+6EJC6CJGa5+bBfaFJazK2pLfX0AdkQfEUiS7UbSJmK7E6TXua2cLb4K3qHegQ2n9RvhNhfE27WPedsH4zQvOVMp7WrOrMpe1+GyN2qKx0IoIE8wQZd9waCPMZUOh9D\/R7QNLzvpn6Icd\/RgSHCzHmvPFYO86pX3MmZLJ5dqXAic1xev66Z4XQc3dl2n6OGXhn9QxhSTZ\/o62ZbSNxGEJ3tMTCkz2vyBwXKFDHBOdSXhfhF6cB99zJXy2hU9wvSYcUIIVpwl2zDDmuvayXnlrmN7s1hSON\/sTp9caPyO9UbDTHzU8npNyHQ8t6phKoHAfjOZuxgPgU+5zDEBs1ISL8V6HWOWL6P5J4PVpIPTkvMCN2P3lHiv+z13c3K1LVgLQPXMImVKj4o\/93Gv4syYBa9qFQGTzt5Ag5zvrZb7+OdqBs2xbNIgjgHmCcI5wuoCHrN6S6AkyUpKLut37g+qa14vIb\/CwXHOBTzUTTTmv9B35yqgrjSiRMVcjrodbppNVxG\/ZWSoUUdWC8eBdOhPR3XSBzilT+Ln\/OcNUXS10GwZV1WrbaDOirjZ2oPToiE6bJQvFkEqn4C5Rd5MDNV+USi8DX9dUmlg62Ft65kx0SxOB\/Mr9xC\/ZMXAROeref\/UF+iaa\/Vftzes\/X6Id2rKwImxfXTRr1ok7uBszkc3POJJTtOemjKdif8yDqb48vLjlLhNb7vovhsuwDOa3rxtFcvrr5Z0UbTBSlz6AxiifBH\/2zYChPOcb45a7OrDbGn7LOxwuP9CwVPpu\/2IpZySb8Ayal+L7t1je\/GDgf6i2YZlzAQnxIzSgcGnYrVrhWFKp3tnFf2lOJqqa59UKPoBKXYaBNN4L8FQZNgKVCGMHz5pS8dRaLm6aWt8Sg\/8nzn4jBvpWO\/WMMNwj\/lm2K\/zvEOerZAO\/VgRMoLcJJQaP5dRARGXIoqDivS1uy6BIdaa6VbDFR4pBG\/ALN47eeulaFU+BfHLCDqr2mjY5YqzbP+kq2MsaDyeP6OhkaCJnD5qUM+I+l+DMulHz3DSUhOQLinCd9Kucxr61GhyKLb1zpUqhmbXmI6rlw+EOrv7c04wQBHj8agAZ\/YK4NnPUWVkd81YLcGa882xe2UQ3TLDItCrNCrWW6lZRxuIQlW0n\/vBQ7G7pTgfeRnvzFNh5PQSTIo2vKBUO6ZBDs\/8vfrkyE4l6jbzgwkAcCL7qt5W5VLwVX+BJ1tk1yKOIAMyilH7Jfy68Yrmxq08tTxtk2l+0aOP86sQ1GGWSAavfAyJWfllfziwwL3Ejp5moNJZI0EFCT7UDiObRv3qdwTzI2JFEf4umBaWbumLZ3Nxywv1NMSP24c8DTVisblxQ4EUlz5X9yK5eCb\/P+F3QwSViXc5GBr+vdS3Dfp3jT59fiTFJE+HxdOWXzsa9zcnmw8DXqTtjMyaNcPsvXbVjFfFpUgWlOJt5K\/qYj7LHmdZLYCEheYrLrBq7Bz8ox7JsLcXmLRos4Wk3UPxYnt\/E3UXeGvXaMRNdfKAIgUnQVhOI1YFR4WPqlau2ldE68fJ6cDfx3QtUfuQ\/nCyeq49ENgFqKHYkQVuxCYrDUAzgMK0+sovEfRHh58T02tRiEtpDZ4UDHpQC1jdBzZEB+17hPHnogP0ODAZQB\/3PtOjFfMxVzEYtMUFo5UV0jjJsV69+EbHN8M2cXdVvfs9\/0AYkv6AXjuNaDMrrBEQkjonWm\/t0Olix7zGpdk+MWSC4Atxoi+UMkBcoWEv4LTfFcRhnkTlDqkxR4du7\/0PKJ3LNLbaroeMUUJNrgCH\/2NBpe4V6JaxGp3HnDdaqeAIrSwc3Bl1cA0ZjLVxw0b5DNz\/stAg94Y5qtNogNT2KlDrnSEVRX7anB1hPKg+\/E2LdD8dzCn80OplaztmXk\/WbSvPkQtClMpRHrXRcIY5LF0TMgyJYZDb\/hVbeIOpD5xEPmZ\/d7i3IV6tivWDs5p9cWXCRMK9Qsh2NsYXIWDuvNkUq35isgGEI4KPq9WtJImHt3oWZrAToQZfx+OQFKW\/ZClFuZf9d6GzZ5c1SAQwiPnEgI1jOku6+scVFo+VstsmCaUTApOI54Bkt8rI9mLUuwANhvT95JlRu6oP2KOIZCxWaUGyu3cHyQLstD9IIWaL0Ogl10ywIz9WB1f7TVeFspnzkJ7gIE1RkvcMA\/kSLJDK1t9HAgYfIjo6oq4r1ZKAwC7JAJGWSJ1ZhDUztd36PEdvfaGwmuB9iM2uSpX3wejvP9WokCtuR7GVu88hfbg9UhRkZEaG89puiAfcLC3rn7\/Y+aRB7mzFprpW9iGX1Ucy2xWVKSdDERtfdpL222QJyPOpjNtZUmuseUUtST3llcazH\/8A6+VAM37i2y+XjphTee6cRz48NSCgWQRaF8sBzlr1rH34OdH0Yh9iOROQ7vjs7bhSwSF3zefPM+iGjiYpJF7WDn\/ygK37CCZc0rqgiYCVy3oJmPd6VPt+9HIzzFM0jwC9l+qFG4vICyZfqbl075EwtYVvh4zUdt+9xTZzM9dIJYI5BSKWoE9y4DFRZhPYMgIDj7YiOO2akRAbW8RBzuWPfDPQ9TO2zCu2Ddt8q89l5uepZ\/0pfWxRBjDHVYG+YdJE3n84eYQb7HCnhiRq2+uR8dJjSrLNPfafnSa4r4QjTgHbPuMqLlECDJ7EGEM9eruP7UN6NFJUtEiojWjSqe2lW\/HIVcmNDYsVmdPW7D4eXYf4A8NEmIwAKZYy9gBVHkjOkllwERDuOd8RHFd1Y\/u0oXuJno3c0zwiHu14+lgX0dwVHiTKtt66SmWY8mDl2ioeDVb9fdjK0lgHsrfv1+83+EMdIrq5Yu3d4pOwRw+aJ79RIk6Zr2hvDI6mRsM4wGlAUyNdy\/psF1xdJmE58yLSHBw0qpDFuvYikB0JlKERf1q82BOLhPrToGTNKcI+HsDJozXHPcxAZrRP2C7jjP9ZB4TolX+r5HiZUEL9YD2a08wA43nW5QVaQNuLM45izFfn\/aes1K2HSxAkVqGj79GH0WXmdfLWRKSsv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Brian Zuercher is founder/CEO of SEEN