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The Patagonia paradox and how luxury can learn about purpose

Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Luxury brands are selling highly-priced products that do not necessarily last. Now, it is time for a rethink, decades after Patagonia set an example. Image credit: Patagonia's Facebook Luxury brands are selling highly-priced products that do not necessarily last. Now, it is time for a rethink, decades after Patagonia set an example. Image credit: Patagonia's Facebook

 

By Erwan Rambourg