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The smell of success: How niche perfumes perform in China

Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors | No Comments
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Image credit: Penhaligon's Weibo In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Image credit: Penhaligon's Weibo

 

By Gemma A. Williams