As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
The third wave: After COVID-19 and economic hardship, what is luxury’s next challenge?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"1364f004d54eeedfb8e4e38050fd5c59","s":"938a3989f4d30795"}