As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
The third wave: After COVID-19 and economic hardship, what is luxury’s next challenge?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
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","iv":"bfe875a6ff7ef3627e08367d2cb50025","s":"6737d22bfb458e3c"}