As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
The third wave: After COVID-19 and economic hardship, what is luxury’s next challenge?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
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7p\/FmltcatOgrQTAlVVpfvdzYstMIrRIdJvAzchUdtFUB8cGDFA5eiUb8kK34A+pX9LtOZUDMdKtUoRN5A3cQ4MKI+qexDZaX87sAZRVrGbyIVSqDvxFXm6QcELFJ2yv1b7RO8p6fLaJyPTnlzyjO2fzUGgvh0Wk6Isk+Ors1E5ZoqRvAc1RF3JE4lUivb9+58QOXw5EIMm0wa9uZZ1oLKu\/9EUvbGxqqcZi4NmPbFQNP4yDZ4XJpzJstH1k4cc1Zp+lVZ\/xRgZMDebbKwsA0KRv9j9ra7bLsjZ\/5pTsdi1U\/877RfQx6hmvS0ASGtg\/XVt3RcKQnCUi1iODdMjt0ZNk37+dXfWYua3GNaIHARouHCif86kagz\/7hdtudwT3WqDF2QyRu1JmDlmEwIi6fz0Z8f8IobumjMrqgrEFqV3E0X2tmbLFVPm5KEHIOqUCQSIi38m8V7l4h1WyeFyOCmVypgfnsdJxGBWrc3ERPyFiCRAVOb5w95NCwILl+MAwVvS\/tPEEZXN\/KHtlysUXq1LlD2bdkSFMwTC\/zlwh4TUUExbBJgb+XlHohxKmNZGmO3xWJdjS3c9ypH5ljcMNAuCfQ0EpuncTA7vnvS+t\/RwAoJezcjtFejyIrCJy+ODbNsxQlVHwmss27UpeXAdtusjRrwdNjgYjvadPacXHJieVROGHIoL7aW7L6+lBxdcZ3AWkfx4V9A\/ru8elA+J8z6sOmjGy7c8kABD1CzaFxobrkEGmZw8lCrkn7ZyNOySJZoZcS1SBmPm7U7j5r6HZ7NOOHS0LDw+kJEngjiqUrV6jsnJ7qblHgQawbggqyWubPbHgYSBgR5uJJIrChEqdSBH1mwiInLIgRemMq8gSHm7PvIv2AzUp5NoV\/SWb6Yi1xbU+z2dB5LvWMwZwNUcuzWLmVDCb5PWjkHu64jgktQA11Qn2XrMkv3wMIfjxtWzRTFl5PZ4sPDe1yu\/XcCnC6+z1O6fcLG8GWE7xW7ujy6E\/taRPZrr2Wk5Pi9OC+KCfcahkDedS73Ys8DBE2hJY3u2ouwkmUip2TVFUPAPhjKovSR2uykl2OLyFZjPQm+WugBrYJ1xZPUFkrviRk29xHlO8QI7fxuDUP1YqyEz6olcwN\/DGtdXMrfoH+S5Krhf4hgSZWL3Vn7jDLkc+uoJddSJwvFkuZQGj3DO0kww814rFwou5MHHnAlvR3Th8n+iBC+6LKRJg88KghvUhho1khjTT8jQ4iwdkn1ERg+wO2SIl8\/tt+zLKGBRjnPp+McMdaYesBY9BYqaK+xhnY+dDkyAF9NaJ28DhaHXt\/QWQz52oxNwGVKjkTMdxSaI\/8wIp7HZBrbqU17+pW91vfeogNwofs8QyY7MYm8i83dwDQCWhlqiAjzTUOiqNaQsrfdeCc\/E0Ag412ZoLFf3adasbLiuWjRMzDrEtCGe9LZ8X0cF3Seu\/9xqAK5R5f1Z2mUjHwNU0kgLq9Pkp4kJcdTEyxHb9fCF3buN08sVDji40ZgvyRj0VgBWgOQsZz71QEeNizezTmkBKtu8xvD2z3v+fm+mF0lGWe\/aOg3JsNf2+PfxG7ZBYbBNxpWnfBSttiAes6T0NvLU4Pnm5OJ4aJDjl2SInTAyjIYvGik42Ylb\/o6C787AcRAQJNB+vbxP2wFmehN4qWQ\/Q+wRayuz+iayzN\/iYxoyD1XesSH6F15MToGchdhLS9knZHhRXyWYxmkMfWshPFT\/W6f6lfv2q8KRQ3eut0\/CwpEuWprM2TfVYyZ5TSBAjGR3WxvLS5+3eiEYCN3zHa0a7w2Q1+51hYxpyPA+kLcu9dGBqrbUCgBDk\/D452je0e4jQXsbb6qGZa8k0CS9iaD5sp1eL\/pMdR+vgJQXuygghlxIk6Uq7gXsM14OyqbIbQ\/0WaNuhDwdw6HDlLP18eR8Y2wO9GSQQjMC3O3aaO8lx8oyqE+QwWVFw72IpauZzfKj4NpkxWSGwNuRCJPfIA1sr8zYcXC4lRfHL0FjsaCWk0gQ+SY0eapZPLVN1dZCjqZ\/FOFe4m2o712zEWQDGHYYpLlRRY9IhBIGqAnT8urt63XlAQ7cB\/XMUSnRhBDXyhWDG6OMMyS6QsrQLIncNmDXuvpXaTG3CWbsfOmMzM8TbDT6FZ+wVOwA0dFkaMThKcnr2q86c76DwONi5ITp\/Tp940evSQVoC4jdKiahRNnxhCoD3pcIHh8yihNic9d\/\/WCXf8Tsu+YrtYV8+8TuduN3J50oLD7Gvm+U7AoTr39k5Pz3wyDlMB6EExzFxuJlCV5TgzMut2iAwZoALtBlaMDrfj0IdtwBrZkyhywWgsAdH0fyzbEepM+MD3\/M3yHiz3OnD\/Z2mhjyLkXTopjzneg7rOGLi5oCi9MXacjgsMUf1mXHBjCNr19Wfb01GeLvOPTn4B5o5me74kF+k+qJ\/jdcWYiLEilsaFsdnmop+H+rJlgkTmlDsU5m2mMYfmRHvFtXoKaRyAkJHM4b5R\/8qGWVqtn4upmmdIoFkm\/oQJDR5WBkEu4dyJ9ea9o+wdFwyHjnH2HjjNSZf7kR6Le0ksmgdPjyfbkadzaZzPBJ3CYI8M0YEE\/6PZ72CPgV7K5K+TYkFL34rHtzk0RVGzldIItRe01fz4MJku76DvexnMIH6yesGskG3\/1GDtKVUh8oG\/AV5zJSkwKIfLcNGQiWTVbIVJfPGJ4IwRcTJC7obPau7IJMBtP+2Yf32J1KO9nlxE8fbWdu1sUPuCvEeIAMoecv\/HhoSKwqbOlwoP4S648fMWx\/GCchV3Kg8n6i4\/GRMMB5q5W1jWjRZVtDG2qrrW7nvs5jr53kz4iqIPCl5b3Th4FI9eKybllDm3KQR6EL\/IZmPuoijL2eQ9RLn9M+eclCIFXvC0t\/yxBD4sT7r0g17hZ6RBB56cf9lvespdV34SJPdYAY3yAv+PVFwXWoBIfSISSwxuFMftZFvoSs+LFwgaAYhDGsVlGLj8kol3ZoAsT4AR4DyXDKO9EI8fGQg+fJQCdcxGHRxAV7r9dt4NHLvpvvPqH9Mk4q1G9TkkCYLrjY3DLvT6+XJYsKqNU+565Ge\/oN7cRr9DhXPtrFbFFd+QRAdgD3wiaNLs7RAoopj\/47oVA4mrJGJ+IfyIszwxO0r80Lq3S0oy8O9buCcQ\/GZo9a0i0Qf8G\/RIptTKcw6Qw0mceSmOvrmN+ry\/Cv0n96f+dQB198zEi57yfM+\/8TaPp\/QPdx0ciEYPepmgy8QqK+ntC1eyFuBrAUnzBonMuU79LZWQ4k44qpgQ\/bdDf+J+leBPUdad5vfsfn+ba8DOrDZCU5F1hhevdIfC7KUzm2KG6L\/GiNd0thtEFE4A9TmxtBytR2DY0ZrANF+pkjfIJ8E0IjyTDnuUArQKYheMzSIK38d7Oxu71zdwExNvx8xTHFfwYasuvVZnVpMc9mHDi3ti\/rd2mcCd6JwZgZLyoRbZnyiNCaCQMuGhKfoCQ8xSrjEvHG1Dm0Q7+9ayjDkmHH+1msbnNRiQ0UBBRo5iVFAGC0Jk9SGUqCV+HbOqqgOLfcf1cnKzPU0MGL2DZldy3Esy8aBKa\/HtxCzMjKwFJi1YMuZBXDDCMnh1t4nMb\/2vA+32qQVfOAWPgyWO\/g3djBK3B\/2qd6feCPEdKhq2DgcnHZvUGhQDC8TLYhirznhL+fvszHtb6dEquB9fTiBldNGM5DHL2v0JNCFOcOYu74cEwz8BDoOWyD5nOjeIx62BjRoubeMbNmRlFV3hvMtsvrLYr0svOK+w5gT8QHLZvwAXwOhBT9acQsR2jmng\/DCgxne5Qk77rPaWAy5GJOFZ0euRdpMHIvzllSrGLusPrU+jJ7PBxiYxX6tjDA+FZmnL4JWFJL041LynsjFR9p75qWQxIdryMHup2Zl6WCJnNzfhNnUjwO\/CmI\/KG4fsmJhhDLl\/jw5A\/8d5S+JEYwcrWpX1KszVJpUjeA3EzBy9kt7JKf4LC9xVyHGkhYuwfLgwiKPcIMHBwreau+j3Qng1r884uhhrgB\/BYy1oc8+Vtzsa8Oof7NBWd1yXAu8AAY43EA9iAy6IW3FGMbPgPa3ErCqJgeCRfVr+U1VLQI4YBoUdZgm3SAZU4Un8yRJDe3cjJUFgbGwFxRsUi7ov0zjpbJ12HTZUWmnsLcF68YhQPUnHrXSinEA\/fKblH2uzX0N2UCAbUxRtx88AQwGHRP4V4jVaSBxJ7rIfKFXZtmFKtWo2rCsEk5Qle7BX","iv":"c467b5a6e35ba5eb8da3ebac80c5babc","s":"1e662075825ad9ed"}