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The third wave: After COVID-19 and economic hardship, what is luxury’s next challenge?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng

 

By Erwan Rambourg