Sean Claessen is executive vice president for strategy and executive creative director at Bond Brand Loyalty
The threat to brand loyalty from Apple Pay
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | 1 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","iv":"13bb264711112751b99a34a1c2aa6666","s":"3b94bda1fb04ba5f"}