The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite.Image credit: Pann
The young love luxury, but are brands ready?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"aca16d476ace19e574f6f77aa2d327cb","s":"2beb19e2b0240d33"}