The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite.Image credit: Pann
The young love luxury, but are brands ready?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"a0ded2beb2afe90170e0b032a962fa4f","s":"18a47d4ba412edf2"}