The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite.Image credit: Pann The young love luxury, but are brands ready?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite.Image credit: Pann {"ct":"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","iv":"bd541e6ef2ae03fca49363e80cb0daf0","s":"83c43b9d90635756"}