Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
These common pricing mistakes destroy luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
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","iv":"1e2a6929d006ff32e86740648c0b9ae6","s":"c3fcc6ee9a243f2b"}