Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
These common pricing mistakes destroy luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"57f417053a8d508504405d0084df47c2","s":"3101aeee7ca785dd"}