Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
These common pricing mistakes destroy luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"323f52650250567a4739755c5b39440d","s":"4482037c9d6fc157"}