Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
These common pricing mistakes destroy luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
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","iv":"7fb2814d4b551902755ce4bd7863bf8d","s":"e72c552d9201e45a"}