Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
These common pricing mistakes destroy luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
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","iv":"d34f98361f847d83af13df6163e2ed9b","s":"95ebaf054b2c684b"}