Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
These common pricing mistakes destroy luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments{"ct":"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","iv":"fabadbc43e7671172302ce876352d813","s":"70357fd3ede34632"}