Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily These common pricing mistakes destroy luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily 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","iv":"38cfcca9ff46bef3ccb55d0a5d4ba0b0","s":"4fa97044e106aaf1"}