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These common pricing mistakes destroy luxury brands

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily

 

By Daniel Langer