Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily These common pricing mistakes destroy luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily 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","iv":"e87da1cae95cbfb01153cf7d9a692ddb","s":"4470501e65e14ef7"}