Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily These common pricing mistakes destroy luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily 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","iv":"048338e712aa8d32a99f7c8811269b40","s":"53d9b22fefbc2863"}