Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily These common pricing mistakes destroy luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily 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","iv":"044771a9e051775c48060da1e92bfc84","s":"553cebcd5b6de991"}