Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
These common pricing mistakes destroy luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"d1e19a1b370a4bcd1c9d7caf95d4a6f4","s":"ae2f39e01fba1472"}