Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily These common pricing mistakes destroy luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily 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\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