- Luxury Daily - https://www.luxurydaily.com -

These first-time luxury buyers are shaping the market

Gen Z luxury buyers are the product of China’s rising middle class. But will this teenage generation become a golden ticket for luxury brands? Image credit: Shutterstock Gen Z luxury buyers are the product of China’s rising middle class. But will this teenage generation become a golden ticket for luxury brands? Image credit: Shutterstock

 

By Adina-Laura Achim