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These Western brands are winning China’s local markets

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
These global brands have built outstanding localization strategies in China by rethinking their marketing offers and tailoring content to their regional consumers. Image courtesy of Gucci These global brands have built outstanding localization strategies in China by rethinking their marketing offers and tailoring content to their regional consumers. Image courtesy of Gucci

 

By Adina-Laura Achim