A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Image credit: Dior
This psychological response will make or break your luxury brand
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"46bca7af9000a47d4f89957a3d754552","s":"369ef9fdf15b0cae"}