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This psychological response will make or break your luxury brand

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Image credit: Dior A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Image credit: Dior

 

By Daniel Langer