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This Sotheby’s x Loewe collab is the future of brand partnerships

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
By positioning their artisan-crafted collaboration alongside masterpieces, have Sotheby's and Loewe discovered a new way to market crossover luxury to culture-hungry Chinese consumers? Image courtesy of Sotheby’s By positioning their artisan-crafted collaboration alongside masterpieces, have Sotheby's and Loewe discovered a new way to market crossover luxury to culture-hungry Chinese consumers? Image courtesy of Sotheby’s

 

By Jing Daily