Three things marketers must demand in 2014 without fear or favor
Posted ByMickey Alam KhanOn In Editorials,Featured,Opinion | No Comments{"ct":"nfzBeowXjPB8YZvd0bE70eEGR3ey2tA2uorJKeZfh3c+Ij7bLqORoyRZso4StxYtnNiVG6WTwzKBUDnv+6QrUPxt+HyqaBoHsP3Iwhi0PCP16krY6dxuCVuYJ5E9Jkf5N8Px47M6WTDVqz0xzLYhETWE+aL0cafIPhxf9\/WDW4aniLKLLnAg+\/U\/El35Wep3gV0DjOY+e6VyOBElmLXAneLz5Lk\/lBfRLbQXNijOVm0OIbR4NWHLKKxRDgmZ2MSwVUKSPiV217zLDCpKgOGwK67czcL2\/aRmMXN2IcP7CqxiMQ3I1c5n3T8zX8RhpVz9SpPs\/7VsIQLZRqG1+eQ+x3M+Wo6mqBiBK6Rgkh2neXyGearkc7gnjsQgaeDUXhK8AgWKSaLFBgdKIB7PU8511qhsQoACJowrnIZWCcfjteFt3PVU99+k6LjrBuy6y71qapAwwUnf1bRYbUE5da\/97IAxsRqo4hBFwaOa66w\/PWZ+xkXsBPsGY4hzKr3QQGmrm8uTkwsW8+ycFkUA6CDeHRQBvvjuxX2Kjx9NKiaLWe8JhKkavXPEzjkLCRHIJTA46+X5bUIb4f7CqTQfZbg72nf52r3hFsPFJ5RV4e6cTB\/zvYNefzolwpetLl8kRCQ9Nnz5poFomMY1ptLHzr9NMIxs02iIXb9+8Sy4Bsjld3eAQneSSIBQ6oVkVcs9NFTgOdGAr1Dwhzq7a8CH0H4hak6tkqk7tuqBW+CfiM02NDoyjZqrixagIMJst8XatX1F5yYI0JgyC1Qh8XPZ8b\/NYzZ5PvflUSZkfn7o3SqIrEFlGfezZ\/oNDHX1GM8XcI5xn1XOP5x7xHU141qbd\/w0pmvv37t2NpNM8DJhwYIPgE5zXn5BD7kIyBEkNqW8KQizNvkitJWQDIaMNtfzSY3qQnunzbDaTP5zYMLbheD2M0fP6YF0W4DrNa7r0NDs6KIPXojAsYGk1wV55Uvk+QLiQuHkKKTC0ZiOkKiaYpReCKBlCQdkzYtrjPP\/vXsToINVkIG1pswpjab9529beVdIOaTlNypB00cBWXKcVrWarLmAT7zTj+XX8rvEX8+EY6N9Jvpye7ML32\/Ys0lXvxGNYLH6yRajBRoUSFjOpG\/ZdkS1DwF71MM7Aw2MIL9ont4xOi0j\/xYtZfI52GXL08Klt2cfccZxg1NSWvwPv6VAJ2Q5QYaEGVX+d5A05B3CzOIJ6lm49mL6TSafz1qkfsy6u19nmdmCphpOJCnfXR8vV5eOW1BUTIS\/3WXYXDgb7yOQbbzGa\/OiUhWW7\/POHmXKJzZYejVMSQsYxgeua7EZKnFh3CNsBRND4lKQC3+TTQtzLXTKLE30SVgGP4+pWldxIAtS1ND8Dj+xnz9Zmnfp1XRXagQR6msTvnWAgYW38FX3iX7Cn8DYjjpxZNtUqylxD6UqYjXbqJ19R3mYgjI0w4vhKXTom\/6u3J70d6rQOClLHBw\/1JogsRdJtW60A79iCY9PMHOLtMPxuJ\/sInGD5HPmrzh3Njs9+8\/EbPqBHlWUQsQLEi7L9cgaECP+JnFhRsPbPBW5eqbTmr5NTKMGy8StnphAfY6vBqqwLovjrJJavcx6S6NOV18VCwryI5iQrDqwWahKr35yevs8GV2UVykHG42Bf189KGrcYFcCb++Fk4w40DT1Wv7lY5b5G5tPJ93y8lPhyqlgh1TxQrw\/eaGq3OPZWFn69pb5ufOfx1EyD\/lXTRBbXWyIPA1GLqJD6+plEi0Ud+5mG8FBgYWvipvmzCC2vsvGuI9M8KEGV91GH8Jhs24NcRNPd9iuWX\/+Uc9eoUHxz0SIfVHXs5oZIyHqefWuScZg0\/M7uCR7daroDh7i8cpOorroYFtD704ZfaHbuW8y933eOYDUHTmkFP4hxtp6FubxYf7nIfDeCjx0xXWegACWwJmgqh3T5KS2VPxEaBCsf7le+akdrpHaUPosFDu+1zyY\/AXl6YcwwdBoVBJ7SJXr12SZ4JOl2IhOe70263tTCoDGF7kaG1pMU4mYAIiIJpVNSfippij5jS6FBepu+XuhOPfyBQhTB7P+mz9kSOnIgmFAxZjDa4VGNRO1noCHzlH0IwYwsCuQSJj1cMDrQJVxb1rRhaRzusx7joU3RM4N0E0IOAR3oLdCNb3N5AJq1zK4p6zGJWwx9U0WES5z19ABe+pv7v3M8+SF\/MMT2AGfGecwDUZNiEz0sVz8cPC\/clax08zmlvf4gaytCX2\/tr9x00kqTwhc3PLyHFXmaEnmUSWEUi52eh1hpz4Lmtiqj+fUGl9YbP7YKVkxVR6AAZ+paipu6C+wmJyFZbQ7\/Vr0Vkutf5BBywccA5foqDFgtYlFv0NBae7FqRAJ5I4LVWfFHi\/Th5Y2pirjzXmCaCwYKjeVmwBCiOLyGyIMW64AaTnSsS\/jLf+qhltaRcwfEZdrBIIyHqmnKpYKt2U8eduhHfuZ5q3+EdLOjHk86peL37diRNRv3sUWh6JGSG20gqwuVspjSPZIF0uw83zlAMyGz2SvpOTv59Py4Crfv+iSa73+CII9YmP36GJWJqwVrxrz2CSLc2088npBAYKnIHLxbMa1jiDNrkjsJjeuRD6D5YelhHIjj0IHTLqJ8TiX3pKvb+1+yV1dE3wOZ23zfL46TNaulrMMMthO2\/CBf8PuXpKEsJ6yfCbD3Rf\/NpjATPKXqUqOZ2frHWmgeqPxseUbhEoQVWae6QqsLSzKGfrwnw7d1uHWUfu2TEgEKHV7E+soaul0t1lShVq2QQXfirvB1GXLO0vStJGrZNkBqbA3gof9ckESV+gdwPsUBbeYmZ3N+GR4i\/VBbJ1aT3xP+u+ddHfYa3v1ijlrW5uR0gFE7Kd6mvurs4wz4G6XYm8NzhY\/Ry8BqWUQOnWqh6dnn4YTkGkHlj1G65mkWJrtU6TVx\/03BegCZVljAVu8vNbV0+T+08LkTzlgCKzYCFkqTP+E7NKUUFWqqQtCkaUcn+CuDHdk1Z\/SGFbQ5BBpispEO6qHh1y9\/5dqo18c9C6CIqVPsR23FZPS1eX2RRMhf0Gm+S+tSHKUSC7S4+YGglHEr9pyVkn6Yo8rVdL+79xjhmw\/I4xSAoui2MCcwlrKpjT5mttp+zeJ+sqYA4BhFFURL6S4CK\/Dw4XVunDaupc25wuR1gIj0jwaY8rH8rl5Ki1dLnhsCe2fL+jPWCeVWx9Z00KSPSt9zwHZKPD7RfsutzABBrZj2r3IV\/ZC\/I\/V1Jx1XvoBrVWZfL6NSVppMsP7XmMOaixbBkUCY9vHUWaW8zNDT58REi5imSNpB4MSWhfhIRGrXdzIADJnXKx+0GMdV5vdk69pK9hxjSfBKpIDWAOx\/eMAAlOrJtPQWz3aOm8wYoKMjolQst6vdlG3CnP4KUrVer+o9HELurWXIcctkwJKXrDr+M27sRygwqbu0bS\/6P10GP4JFJqyXFvAx+vtZvNfuBhbcaxqbCSoHotgSgtgzgf3P5YUXK3XdiW71YRy2Ylhf9eVtqJc2yzDbjgwaHD9QFAcZfu5QeDA9wWMvFMO65\/mMujxwGAKCnI3P6dcVdf9tY8mmYGDHb480lQT6eFpodgvsy0A7bSIC0ti41qXGN\/kFMmj7kgKmZfG8NpQbPjCD+SkqBEvrzDTQoqjQx4dufAPAopQ0I8km3AOwN0l54fBCE+Y8oq6ggSWNw9G\/yIl5qn18Z7DTwoRSjYUEFJ64xIL8bPCdcfcvlViEQf2VO5OY\/r0KRAN5+Q0CszqXbnqUnZr7o28fJmgG3y6H5BSEYvz5jY35MZudJSr6KFf4w1ZpchxTsL\/sn+uf5GLCjfgtFNpGlPXVS0awtY3SgAxuJPBQPs2+eAgJmnUvb6eHHeY84owHik8zNsPltXRgHTVypFqX6j7ihkuZA5pTXftl1gkLPGj8M0mVJ7rfGRw5snBJ7OHLmO34gMPjYMzHa2n\/mjSrNNROqNoDR0PSoBCXy5BElfLziGit6LPQkaanHiXQeAFEN7irMB1d0tRdQ8+BPP06aBOFmDxR3naGujkSJ2dS7T7yLpQdx0YEpxLh3XKMk7uzwiTFa2lB7c5KrUpw6mHIHPudSLxn6edORkyD1tkBVhPvpr+K+IyGlxwrJc2q2FuXh84MyeVbgt\/zKwaUxSJTweJ4jML0bm\/xTlMC3O+jXvr6IMlCc8Gevc14pGl8KWYwpERsO\/w5BjQ7D3ENmN3RUTsq9CG9xDEVq7pcwnjOxzbbUHsD8TJ1C1Ow2JgWCWHba\/KRFlKy3OSkIOIqRRFPj4uoGDeol1ZGHcwM0uCIn5vPlYNbNdq52PIQtJCr5WC4s4jNjb9UOjv0vt6grD1d+1i+8VwWFXXzzSP6U9xfk5cTqEtMxGcrPZsaLVtz4VqBRbY9Zx4tZJ2OvonW\/6jGkU\/JTVfQqSaDw9WXoYlgEYw4L548GC16H4b9FSQohjhFIPamNOOd9GALYVEHXfiQuTfHTWm+uWLGBWob5ERwGTlNIE9QKPCgYPmnvogibzS07ZsUVOVYCFYK7Iau6ajmA67gWJDbwt5a\/vFphQgkU2MsMYODYKDa+UQ66QxVOQ23U4BR\/APFQUumIlFFyEX1E3N5YuaVzaVcRIfUXJcPZeuEwdC\/zCilgXQbEfj2f7K1MVwutPLRH2y\/pkRKyjwj0\/Kz0pUw7VtS5ZbhLfJCfTivbFFXq3Y3gG+cBcMQLCUTZm5kVv3HIHTaRQrNRo0+oepK4u0iqPvqhU\/N7B+lmYMSnn2i9tKkjyb4JXPYpHqusCHv1B5rmp\/hwSIRWzsrgTVO6TjufgtApJZkV7K+Mh0Q+nMPp48A902ekWOMAgZrqiGZroxqYmmKV53j+Pf4IgdiXRC\/sDzv1d+JL5Cfi5zZdq5NWD8RFNSV9rmNFDbxK1W0M7DoniNVAFLXF1NpELpjFRNB9EGR1th7H64huKYTmNQ0EWs+03qu9wCjnRp3PuCpPmPUhLZabQ6GSD7X5p2Yh9hKLvpAe4KnfQstCZBs7pucAw0UkAllKwQWHk40Aiblsu7Rk7pjrhExELWz3Kic073f10zalbG1JOEexqDTY4wOhU9b0Ln1d63o02b4EWvYooO7QcDLl0HKrnrr86xZWFQA14TK+ylfkR23toa5ZeYPGSD6asffOeIlaEm2oEVu47\/pX\/kXjUBEOyuhzqhF4nbZmB3hotvpsXzGmEsXVJXdnODDkm5ubdryK0sXzoh4HX3IsgO6eaOAm1LS+K3wnspcpntB6nVAY2MY\/EI7K8hCospUoEvUhWO5xWw9uucW876FDP3ARk3W1PunwgUDVFCuNIDCP67KN+Lhav84sgpUtY60fS84FBCxMZrqfHBlEdAouwCWcP5Q5p6n5oyFxCz0E0ugRI31htg3kXC1XUMEM63VdhW8qeLLTxUJGnB8FDgEwoUJwP8pvvIIXmPkfpmHRDtgMwbRBg7g8gM\/8E9yjK+iP7s7ylMfiPJqIV+Ffuzrocxr+6tCa6yPkdvUnw01iga3kJ8prMlfDHixq6PvQAC3xCOsIv78QkEdQs0L9Mlp\/fCR4GFFrEk5VSA+\/RHLjKpbfWLku7x5VxlC+H\/ZWPBGQQif2QxIvAWszfOXUOzqszSTGg4aDmMKuzq6I8\/fCcTnj5\/vplCPoGJYLXcK6aZqAdF8aWqht5r1PYF78gTEwMvrMeQ4IgoYIFQUFG2oLclrEcz9+qpV5s586W4ub161xo\/oIh4leQE7OHvnt4syllmxk+HHL440CtowxGLPbuLABBgemanWvhqRUG0NrwqYmbi6fy9cI16zHGDodcQIsuMPCHR9Nz7TbUDYHHRf\/nBFK0PKDnT20ofH1jkOQZxcgpBIPn4UJqJeonwWH\/q+0LaXpEyxUUI81cjV9+i+fIQknzYe3f10WrlfXb5Mzy1qo27\/o9vtv2PiozlOSORBHIe\/OnH5kvMRHqtPpEIO4UC58OkuzfFSciXFZQHzAFpigTwOajVFs\/RUKLZ51DAU1AfJRySiZebV1FvvtDBqFbYIYblyv3OxRxbCkEyqFrvpykeAaHqc8evlOB6hOuF79b\/b2j59+MTgv9wgqZZ0f1S00b4f652DFijhNuui1Ti6xZ6YRSRlWnT\/Zka\/4D+JAIYmhFYIzahNvyK+eeG2M6DzmKURUSAGntJtpAhFfw4uaj5qU3i+q\/VATzYQrmNz9\/B88ol79oP\/BW+DhzQgFMSVbLLSB5dWffhUy9SkccYCzeSRH4fTnrpp6AzdNpKkqwLbHPE56Nm6iS0FPy5BIVp98l9TANuAAwCEJZOHmIkX5FkTPqaDfdakcOlF9t4353sq\/lmDM5eoZJB920X7IF\/bBCvKQS0MCw9SBR2D4pPh0y2RO3Cgyy01jGmV5bx\/kb18CyvJ5h4GiNbbiVc1558UhUixfcRmZYrhpkK61KTQKtJ+E5V5icBLGSIBwI8GfHJfzRxQmbDb9CCCVMeT8vMkl9RSHQUQcusQHrHuqZ2x3zePJnKX49GPKbr86ukQWsBK4vWx5eKf\/FnaRnM8fqU2RzzEMlNL\/Dsf+Ml7CQswfAniVDNHYas5vMn75rlk2gXTqmGxNRhR4Y+ey\/hfIW3n9GhbXRFFkN1rDum1pYC+Z5MLdaxP3qrfqtAMb+rZzMCSTVuZFM8oybHYjcB7vCiugxLBdFT8SNXdKqsfGh03Hdsr0G3V05+k4Zhu9rcDK\/si4J2mi6s+E4Pdp83\/SyqwPalXDHF+XTN4gyW5ab05AZaadnH2mFQxd0+tIbmwnZZ54W7zoEBvGQl7hsqU\/kZ\/DzAl34GECD+ACcgFh9EvdAxA+F+Vuol\/nlY7saF2kHuRdTxJKzzqeNcc2jVSbtyDDxeIx6WkBCBhGYWpOmUSuFSs3nvdzTAesj+WDS7iIJav2q+Ejs2dW1kgCrxgP7eztykRNwjVxfNp4+eYnXl\/8HxIRf3r4iJ1La5misDu7QZWTCw7+kItoYT20NJ5j3NeAN6yoGy2B5hhq6qlhbgjyWPXYw0MmRTsE1EsVY9UgNdAzojJbBjBE7wl4uCjYDiGEG7wB9YoQEUukY4R6vGbV+gjuZBdbw9k\/8tik40zzsKttyXECDnf8pVjyYAFOkT1iocxfoiZv9I+\/\/P\/kCVR0aCYzrt7uQsksVXpu3pvDAvg4L4mH\/evzhdNJjkrabwhPn\/KTJcFHt5JZf4dzrZ6kP+KU5F1oV\/9erdTHn+6eTwaVxF+516jq+oydyDgtRrgT9OaQ+R5hRSCqDbMK+HASm2ibUkfwTSXAeojLyJba2EUyIC5F6S6iC+GaKjY9SlnE+J4+YxNSXr2fd0fpzV5O02y38RhPHM\/5t81oH9LF1CESe19qptnGQt8F29KtYV\/P2WjrFBtEp5DFEqJGHe2RQSJeLP\/6AaDK7sBYr0hKtsmJ31b3jxwRDXbACHNWb3CBj+8s3hf803ptCJNYciSd3gzFIKXHjURKxrmPbeHNiDx0aNvX9bNeOgC3kygarYxv6JmGLm\/YtbV1w1qnucI4sSlGewMH1iqyczr+pwHk\/L7D+XE04jbWpl5oAe88pq+gLaigX+OYojlKoz2YYmtOi8WKz\/DOUK3RnWsQxt0xv063Kd3QkHdUormw5HXyJV\/eaD0WLmx\/a5H3Ge2yNZV4nDjfAL4VOMVg88Vl0GAlPR4\/Cf5\/Ei+hi3JMbUWZgwOmLc01nEyULj6rd006Tf3uuzO2XDzJtQCjNGBBTxiK3awMVCyMAji0neRy6+uHes9\/8tOzSNi0s0Ll7pbw6D4MuiXj1480zaA7Ai8VRdXwnZyk35ZP+VFkNHf2KQ2DQoBQ1GooMtZvsz88VE0RbDtVLeoofS1\/zHK7XkmGaR\/lZ6GAB94KtNMMVgaE9YYK18qVsesLZT3sSK8oEo\/h2uXccWN\/a0O7wozCoTNh4JcJJC4LLhtUC7dPPVdrEiYxUnGR0qTLrAklDxD0+VM98a3PrfyfsDLmvmCqES7n7UeTre6AlTXwQAk5tOAWOKliOVIzkOe0G+2P9Vk\/yIuqrC4h0M6pIBxUpvFowjqkYyH66aqg+YXafIgKGIPlkuU4GXERbUBKNsiUU4eYHWMJ2yU32njdMTv0\/oZ49IXstbmD+BGb7ff0pCmWYGMNO9VPeUDY9vtf8ssjkBLLaIswoa1o2Bk3AJp26NAz3MlUQDAR6bYoAjwGjavtBewo+0JpAvssfXHIo7RPtGS5gP8sj7H8ZB7XFj\/+iuIyYCa3JpI1CvE55NbT9aX91K0+atiiBn\/tHC8ExUEB9KXQ7Q6oVcI1qfNPvcq5kq3H\/tEd3OlUW2+yQbisSRSXq4Hf5xYefj8Po+DCuJ3uI2z49K3OmOb7DHw8opXl0YtC8xR4jhHyEqGgcu2BJ765NWhDGt9CKkUNe3G8X+awKfymSYXrINz+ZYEenKQGfREgz5N14okSG+JzASUkQ8+VQTzPT\/fcY7EZ3eG8LbW6e3nbcX5be4ir23Rc2kDWST9BVchUcrzV5gxsLHMIUOCfPe4pjpfOr8HqzpNWvn\/DZTKOitTg8eMJNO2RqGhaxENdxtrWboFQ+jYv+H7lsxnGCcrEQDcxg8YytzJhWF46BFUtKZlnGy\/RtMadMPZGx4KS1djX67+OAMv19VRs6k+OQGTcqBfugZBC2gBrSXdTCcP+gGXbxE8lncxYvDTefjKowXKRV8JazK+3aKblf4HiEqV6mDlBY\/2y7c4zGhDiEH+pzfAdS8FLn0Oxbd6IfQM5r97mnBTkdvchG\/GPdoowsNhk\/BaAZOeZHjzJT+pAdrxmeb3U8WEXCPqajqH9rc77RGG6CwzjJjxNPHjnEFY47F48xn1Jt1OATObWdtZuj2aRzeMfE8dyMYaMbOR1PwaCuhDGU2TBm3O2Lw9ce5nSxjyJivqYPqhHWqM+c\/M2yBqHAig6p5zGPmJEE+xa9G2tiBJD0MZ+fvULBVPMUQVxMXfGEncIJ1UyHa47SMN8rrOFlxrLnRjkuI5VeL9tZMW4A4VP5YYbimZBfL6wFsRtsiI41v","iv":"7f678cc132a8b140ba4b2f26759a650d","s":"4502d33d49f3effc"}