Three things marketers must demand in 2014 without fear or favor
Posted ByMickey Alam KhanOn In Editorials,Featured,Opinion | No Comments{"ct":"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","iv":"458b13f1c151bc428fa5588abda02247","s":"b084d84b700896c7"}