Three things marketers must demand in 2014 without fear or favor
Posted ByMickey Alam KhanOn In Editorials,Featured,Opinion | No Comments{"ct":"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","iv":"2ac662a3b9f875f156f406250f956442","s":"c72ececaf7b3eecb"}