Love, Tiffany app animation Today in luxury marketing:
Could Tiffany lose its famous blue?
Certain things in fashion are untouchable - Chanel's interlocking double-C logo, the red sole of a Christian Louboutin shoe, the pale grey walls of Christian Dior's boutiques - but one of fashion's most recognizable creations: Tiffany & Co.'s pale blue box, could be up for a makeover, says British Vogue.