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Multichannel

Tiffany pushes gifts, engagement rings in Valentine’s Day campaigns

January 30, 2013

 

By Erin Shea

Jeweler Tiffany & Co. is pushing gifts and engagement rings in a multichannel campaign to catch consumers who are making purchasing decisions for Valentine's Day.

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  1. Burberry uses Snapchat to share video and capture consumers' attention
  2. Chanel, Hermès rank as top brands worth premium pricing: survey
  3. Givenchy goes clubbing in nightlife narrative
  4. Friends, family are top travel social media influencers
  5. Rent the Runway shakes up fashion industry with membership club
  6. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  7. 96pc of consumers seek others’ opinions before making a purchase
  8. Luxury brands flock to WeChat for better control over consumer interaction: L2
  9. Top 10 luxury home furnishings efforts of H1
  10. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
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