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TikTok creators key to luxury beauty’s current boom: Launchmetrics

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.