Time to BeReal: engaging young consumers through the new app
Posted ByNora HoweOn In Featured,Industry sectors,News,Research,Software and technology | No Comments{"ct":"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","iv":"c0fcd4989d77c6cc3c620205eab47cc1","s":"630a463be1ec5dbb"}
