Time to BeReal: engaging young consumers through the new app
Posted ByNora HoweOn In Featured,Industry sectors,News,Research,Software and technology | No Comments{"ct":"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","iv":"df68b75653044b55d3dbbdb5ee7decdc","s":"30eae5a725e734bd"}
