Tips for boosting the brand’s content marketing strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"15ae040971c94194da7ab96b14392761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Ben Gold is president of QuickBridge