Tips for boosting the brand’s content marketing strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"96b6ac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Ben Gold is president of QuickBridge