Tips for boosting the brand’s content marketing strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"2c797f3e6e3643ae9d7c9c60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Ben Gold is president of QuickBridge