Tips for boosting the brand’s content marketing strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"4OSJzTv98y1Rosc3SowlZzhwFuQh0S570HBLjPHdgwuhBLNZtp3scwP3RAb0AWxEvGKrDbtgBFLXHg+9sKJ0DWvyKRr+9JHqPG+T+snVMjyntwFzDuBcqf1iLbh6XYqz1xdSkwU7R+aYg97xAn1+josg9s4qGHU3m\/cvWAl\/sLT6Cp+R5F\/k2XRmla197I7Jn6cK0UOAeuLi1zi1G6C2r5hlK42c9+XIO7KQ6eaVWtT7fS86IgsTKUT3a6gIwWCDRu2PcAJpEz7BnEKRZxzgCsmS4q1bQ+gLpgNuf\/ZQwUPuPSwCMpAY1oMy2FDp7DxUY2tdVDrpZCb1jiLbs\/xD01hcgqP7FZt9JZd9MX5LDfH0BvPGehFUhNm7KMrwwxyvdndHlbSLZxs4SnwTS7bEnyDeJ7xs3xMTrDp+bP7sTdJZHFQQGohduJzc4NPaJBSNINTSbn\/B6WJVFqe1\/kEvfVexjkX+hDcLxaZNzzyIywSWp+ppOoC\/BC1kpNmB5Xzu0K2MTnO54NTKfuDb8yc+h60F40g8R7aoLnR4d3lqr+QeB7DDi3I4ki+c+bl+IUqgoEuCwailSy5ONkDZpTAfa\/7oad3Tq8ynTh40O7PsaaxKSYaF5IGQx6MYdYoVcAGvipXSe2+LwOvjFWdhAxlKBYY0eGmhxPkpUWaFZQu2jLRfensWxtxS4KkgMJZyQk5VGwGIbrS8e3BVV2uH+NPvHohyK0+nJmve285VFF2Yw24uxSLzquDovy9HkCROsmpk5CRpHbiX7+DCMaHo\/A2uc7eiZjGo3fWVqMgMXhBFktAIViwJg7fDf2xrSblTmJRnuFMFbpaAWPSmlerDDk282K\/klmzrqIyjxvWC5n3yGdJYZQuMpXJX69FLT11TIV5iy6iHeTFs+l2mXYZZKVGM92177X9UgUn+DXveIiixyPHqM1vIlQT04XUlcgGO5BRAAVD1yUo\/0pMZPhJUHVFcjovceWmknH0Mazhe1dJWhY53iPpkXSg2PjhugXMjB6LTP7jdkeO59RKNYvxBTf6elmUudaolZ7CtOlhMuZBPF1KTkpYnJH50+J\/bpW+Ee7KpVC6CHZfQtyiQMsxamx3HHtCdHU+grfjWLcaPKMX\/FXJjsFrSgSooqCYTZAohHgcxtFc\/3EVffZwzbTkucgdKzVjwxVZEmsvwbgGJLpNzfNu4Fbn\/xLyKzCu+yCFteo7aADrp8zWyuOHCRk1Pz8z0PFzJmQMLedmPuZk2Oljlg75ssu9OdDExS4IpWLu989lG\/TCJd049svu3\/bDDRjDzAfbyIwKBzqjR5A6kyUszLLBIkKZ2GmnjpGWMdu\/+kmB5Wvxn7br4+EWH7ocUJbqnuwYfE6eXbMy2GILY2KUggZ28NGLttzxDMRuXpLj9lCcAQ+noxw9E3UWIWs6m6id4MEfE3IGkrt4kzVTCwc\/AkxumgzPS3nKUUUaSxXoRXEs4IzoLWoqQVImr2jPcfE9hh1+eF3g4oZlmdlVNjvpQ9BF1QGrwrRo4WN21XiLIzIZPKn3i4WCtCkgBkfujtKMHT6wN8aHfMbl5TaEfSa845jPUDa3yGefXmhatkUyhyo1zucAYudDTst+oo+o3noHIUXo44f2moX8wgqVqAvStnAcq7vQ0fml5CSAbC8dsoUroXxoHR1AeZUm5fCoi21vljLMwJRMKYVR3wNn2gaPgTPiA\/jVP81X6Sg4Y0ZTf7J4+ifbaFiCnScKWXF+qrkbn6mjMTiT9y30GSB8Qp6h0E6v1\/ZzLjhcJLlp4vY4bI2NEu+ICw90ASrJ0LzwRetsIP7WQ55TsCy5qHKBAGp238RvfHrGrkgiaXQh1oxnEDQ4sauwKV7Sh\/+cn58Vpp3YNl2l\/UPeWWW8tDY0L8H1quSXXTfRd4RuAqbnILKaxL2MIC4vBuc8U7ZEayt7qdfQjdLCyvScyVxI\/a2MYCbQ4nR7s8eW32nFkj+\/acPbW1r9O6vUz95dnQn9oz3\/3vDJ2VTlwczu9X3I3trKKi8Q+sOdLPNWEnEl7RUTNkyjQ5iKmQXXmkwud2aqNiNkX2xxhGxP5lEisIXXWdFsxdUWF5fj+EOJ0zG6KUrqMIQ5yNhn1qwRcBvwX2+yCtgYnZf9VWPVZaLvTOYbs7+TiyL\/5zFDijg8T4Uy0Sd63lrk80tIg3h4goSWQfFKgXMj0BfbQf9y5UnecnljNpvNI4qVs7npla0FI\/DMQjE8\/DYFBQrJa43PnIY5HXDjTn8sVVrg10KLjAzT+yUPTBHue2Hu0yBq3FcGEB2YvoShEJUkDyPJqjoiJ6gIwyt9cRkgo3Z4lBk70GvFftKkNwaxFyi6yfVX4inlkKhLu1Yb1YKenS+RdOBZYBRHVGPkZUQ1WRjzhB1yhzS0WKww\/kaPdYrXxZP4+yTUHXYRDZ+tW\/9o+O\/RyOzcgkjpZbdDuf3k5PzQMwBDiKEYCUPjKqQ\/EbxCLK9CZ6DslLH3ka+PEE1KwqfUdR9RVUDub8\/XHXgAw00yCp9pWd0ehpHU8MLLeiunykACD61t1RkvuK5SHeK282MtWwWt4nM8TeBvbOTCwmUz6HYp2\/pNNflh2Md\/YIVo+wTftx3ihQNGUVKyPqDHkPQLVZLjPA0o8sDPerSvUidL41j+uV9skjVVWcciVrN05B9QlJ9k9jg\/XTHOmvnvoNOU5CS18Wb93CfQLrF7gCGtYTtnfz2gi3eB\/loRgaib8Lll1AQQ2VIVHFO0acAf75BzZiaZbEN11LxiftvUZR\/4NtAHtZQuvNk0\/x+qeTe6AUOSgdd9TA4m\/qBloBUv6RW0gyqQy26l39kecZDXPLF5c42bWluddVgVXfimAdMdM7h1esY6D\/LM2+5Ue+O\/2MUugJM6XMeWtzyrS0vtryOmO00gjRdoqFoB2vQvil9eJkJCtihmHzh4SDMGMjLbMGW\/cYyUSeShi29IjVZpYJ4At\/94eiRk5Ke1TpPWUD7jWwxnRVRnel98MlDdmQOGSg2qtiipNDR8rueNvusXFK+VSYvz3gAdVRmoWo7zdt4jv7WEJCuANYI\/tv8b5N\/H9pLUmWTaDFNUSRwN+xCPerqyvrWpluJFM9r9reUmpiCIGkOKdVGmwcE4TN\/Jxxxzcg+XZEiRC8Q5PHn5sPeenj8uYm+CdenEPQhnU9cL7FvKCqazrH2He\/lkNxDwKfUWTC\/3kz913NMa4gkKxpFrn6z8EPuAi4khZNxO2Sjnid2Qk7ppnoX4EIDJumRC9lEPL12qXTds9a71GNOKJmY36iKruq3nOfA6AvQ6VBY4WPSBllQICrOJrIzurPwOco8W6pBYVrO10viihmuzeGbsr2hrloUHHRmmRK5dk5nyhRlq\/8Rx1XhrbN4QewDmw5KkYv+TUn+j9f6nXsHBquWuX9UeqsNbchDp1w6C2a7\/A+HZqYC4UqWloeW1vOwbLE+MSF9iQ31v0JvmfcldZ4qub7eW4w94CAo7vv5vTmX4olBLa14IXoOSR8mMlzy6IMeuRJ+WHNVbBN5F60KJxAgjq16xmkBkAMYLS\/NZSOFgb7PPyIJ+5zeiObxJaQ\/x0eKBho\/O3sUlUtZZ5sWkA\/rEjkWNKZPYXTuI2rqtU9gwv71r7U\/QDn1adYLPNAGuQr2i6mkStvh6zIsPZrFxF4GYdsusb1cOKWrp96ywo8TFMlyg6cozU9MN6PPm1qi5H7eGtiqLEiI\/hu70az17A0GKOse09Q2bYl4edGKu63nFhbEs6JtyYTfAXVT9q0MsqA83DCFZCGP+D5SKORApaEx2KBqM9A2p1K9yp09plzWMs+3rIobjOw0ZJv3meYP1jtsevhC2LnAL7yKIQlJEs0bIUm5KLgZyf7ytv0wiSYBD0rECfyrLk7LLX7K29CMEtU4MEnZZUHH1S2VdmePVJ47rpB5a0Yl0nHG2mvzVS8Cn7A0jGv2g2DeQ6BAG5TmOFc6uwVBfJ\/nbhC6OWXi50iVtfV+VJuy7Ff39H90E2FocuLaAc0j+dw78wAO00QuvvyxjOrgIZCd6\/NZFAyl8lQB1faiqcn3DJKXJqCWjLCPTobBY5\/Mozv1J\/0ECSvS\/mCZkDLfvc+IiuFdz8MovtgcfEudWA1y\/YIeX5rh8nEivAV25iH3oP3IIJ92UgttfTAmCFbZ2ZRWub2HLPPv+nbj3C2Kgx2vXWXyTn\/+gi7W7U0EA28G\/GFjeX2sXuldELhAgi7IwtnNkO+FkdJncGxyM7UfgtUAac8cWUKcpbH06gSte3NCFXwOANzpSGXBMAN65noapy8m72s4ZKlwd68Ofh0jvTojjxzcff6Jw8LB6oQnwxnFTF+ituCP1QHa3PO+DPI2QFCbxhCXq7iwQ3eK0yiTPCZ6ZdhMfJIIW2bYmc9eQhbQ5cvHklkJ7kPfay+Ubb8RzANgovZn+6vXL2sz3K53j4HTfDtPCbCGdgmiqQdvClOlHYu+CHq7e7eXR3Zx5HmwzlkxIfJCcVdOYt5EfUmyx2bIcznp8Ia4TBA9GzuPih0dhijsAC\/5hfjX45rF+Dpkp6AE6V57yttbTfHel94HoGsxZLdwOm\/YP6\/uwA+rDV4t43Y4Mtl3JHnrwmcS1IxTYAASviZ\/rSSn4KOVCk2eI9sVuZXlYBfDHf4MCE4z1+ZMulniYNDNXYz9mwlfO0fTy2zDczcVEvCWpoWEhxnuXgFNJgEeQ2K4tlXbqrRUBk32c5CcyPgw87CD4wOWXJqj3kiVHH633uaOAXSK2f0xAQx5uhnmwhzA0xp2Fpw6ygS8qDCkLGlKuYBlHootPCjSZkX3\/EX6dK3Pasv1B0HS\/OfU7+3IpOGdjiKx3nULFIgnqW7lMYBpXcXnw693NQVyaMvexRiYDH9O8I048IjtPSFuR5qZ1tsu4DQXIVz3tRMemEi7mtEqCu2ZSMBywwUGuN4bBgDOcQccv1DVBLgSwkiZ8LcuziumYPrJX+sG9udXf1Lq9ul6ulKrWK6no+nhjvqU0O\/jfUEoa+BKptCy3+U6Z2gGb7\/FDrou08Sow\/Q+MTz5glId3XFH9l+R6GlXFSguVo571kxof97fAurg9CJQK2U+osp3f8rCDo61Vezjh07WXVLFSBjYD6RxM8RyhDtgvz+tsQQodY+2X6ZpwUukwYhUznctQdo3n+gq+qPU7Ryj9BiwuBbARJuv1nR4fXLQ0OomEfS7Lhrbtyi3CVOBYYtbGO48aeWrhBsaFPoQsMi4hVzfr+PliaM7kGqfb7PGq5eKDHHFuIJ++Oh1FfGPHKZZSeroJxPlWxuE7G3NLsiYV5LKSnt93KCr5HrMQ1qV9DCi\/HWQuI\/WRMk4fAO1QXK+LuID7l95EY7Snlpd1366DG6KNNPfWJpv\/YeiNFnuit7X9crsp3GIf3Rz+DXbh5wjdrlBFXEb3ZVof8qyBIPJhPkHzAJPbxwp66aWlyBCfOrliw7r7N2iV89LT1uyz+XyitZnJzI8Fagg7xIKl+X73csynTzncbn00ygp358fc50lnUxcJ5YHUtDVQWTr4zMRL1I+ZP1woQAS\/Cd4VSYpxyT9CS5dRRb6b5rUMfBgMHLUzpy0GxxdiUhhV4XQsQwH\/zrLqpK6KCoeNSNbsvhQMhmRNQNiYgxhOrviD3jlxEyblvPgfERqHumABG\/jMcy7MeKngtx+dU5gzuwDiFC32ha\/DVP3MONOEC2xsPlXdfbIHWerGBpP49xa0SxpuqVQfiW8MtcK5QsS9mDIAcuoHcYwKJwJ0hP00Ii4dV8xRV2RYcXWgOO5+YD9Wr2NWFB8O89igak7BaIZRjqA2Em6D+7E0st9v5G1Pa6YGArRjE3t7s3d9mnM2fDd7S6Ip\/WMDHbsTLgaduQ1wjFo3maIfvv6aAIw+9CV\/a1SDU6ChCzQQnfFNBZGPCv+QPHyQn3Fbuql+H3i\/IZSUSUsMNAemJ9+XtWwkzeSLj8xLLNmSi1hqye\/4FV+DZ7y+gMu5DAKV1NdyjJS\/Y8t2E2XGywuVtOeKrsAsbtIhhe0DBL6CsFEnZ7jpl+9pmm\/lGN5vPVqHRl3g+mdk8d7TFafUh0iiLksAa1YCyxUzcICqYr\/8phJA5PFVKb5sj\/HBHry2m5vRbxqAH0fPlU9pdIImyQP2oevQabTrJxyf3OSx+BdfUj08WpXy19Y1GAoRIjhxkwbp9bRWAAnAMsdKIpzuto0ucn4rtNDmJjwW8VTSnkHfUFC9EdsGDipUs07B2ExBCZGBbz3V4b3JRSOeBKRnLZg40utvbqAb9rcK\/4\/pGvA+gHlgc6B3x17qxt5nmKNiMJWCLkbTQ0HGgzoCnrOikGbQCO4W\/pkvTQVYmicdr39zvRvrO0Y3j\/LmB6fbqSK8vdyTsseH7+39xE92Ob5QJ4\/nswxPmTGL2AIHT7MnS5d+ZBbBTeLTLH2RMp8Qa0gZhq6e9Zu2XaMLSZU68cZWQzoJdLyN3bDFaiPflQHYJ0RVm0Fno24ZTc9K4Z1z7gcsBrUnT0R67+YOSrhPC5vz6XMLrCn9aG12yK8Nej06z5eLxqqfsOzTHTJwGvOeFKx31xDBaD2byVasFa3aH6rs5xURLwVp7VsXfH8Yn075LYBrqrRAE9JSSQL8KP2i7yNNcKdv\/pQ8ler5n4fbe\/lOpu1TEND7sQu8PPza9xkKsPBcyqXMKWLltopphAW\/\/+EN4\/7KQCIBXgC5uG25agNiOPBNvZDGOc7y9wgyewej2PDRGuFgnrhuU09lgEJwl0UsVBsLKSgg\/dvIv4M1\/BfoDHdcSGVbQUgw4amZ6NL0MtdkS+aHGVM5\/m1Yei3ANxE+p+coq9jF+bNmgJ5uXb3K+wapsowl8CXRe+BXPLlvj0j83KOeKpbNmDnFsrOySVkG9bJ01xXAuVr1Sg484keUMyDoz9N09orNPz32QmXFV4r64QnDoie6HFnGJ5hznfcDbUWZspjX19QubZVgJG+nO6\/fbyZjGXsDqwjZTwEhMewr\/iaLp7MnGz0tXVkv79MFv6KF3NWM3GGgF7s0lV1lP7bQQGZwhWN5bEPjGn1cz\/dhuE3dUlcARbHyzZ\/dLvQsNQoUrngQRKPuP2+rzWZIIQBZg5Pf4jBT69OXwkGQGOSpGFcXsrTo949B4hGzKTZn7CAJamxaOTK328+8zKDXwWscTqert6lrMT46E\/xoQGVSxXQCjHPSMP\/DCs6HoauD9akrtYf9WscVhtCUryjOjTqXccjLVIWzWdjx0GV5BEUT4x1pXzN2MKZd2dlnmKuKQTliJItJnAh142D3KbCumceSZEkvduheMJAxF6xPF6KqUXy81jGwh4JHczRj7kZjCHMe3o7VT0SKKaqyZYXOf8P75JuX1vH4kBAIXL1DGhAt6Yy++3pxeG+WtoslWYL0EZY4wksZ97Mv3Edn6ZEKbAXdA1NYQXiUH4E\/MoRGxueUK2CUWzYSc\/qo\/+g7v3TDjyUhnsMcikCQMn7PAJuW+3dZC3eo0IaTWu9Zmo7yfmQEDb+qh2tzE30MR+8xWKg1Z1EO09rvboX6h95Ex4NhL4FD+2ghb\/ONxLll2SU\/cMS1yzSOptZX3t36GaWQB9N0C8bgoeREpmfGkEXI7RYKESdlvz8h0JO9K9z4q1DNlN3TekWtkMJbNpLzGDe2Wr41Ot\/tliUcbKKM0Dflpn68ODvX2btfSk4AJvaWiAtvYZCXwOKy1jKXiI0b8f71eKPIso7NdxZDkkQByImmK1NurM1zUaTWnELIGXI1dIDRMatov259AEJM9QjW3Q8y5QQFm4mqHobowR3KXkYb4ggXB3ev\/\/CEwySB8zIxE3GlOkmva1+M0dzLN2M3vwMd7Fxw7NKJg8o\/6EkLjx9eny73fAZdNVEpgom57zKmtkCGjt\/UECSgzRzvuRJPtGrA\/\/B6GpXCazAPbTh7Qvf5bJ+y6Y0vMG29SDccGouzPJCBbrV5nwvuVUgf7irThcmm\/Cbw3l80jdKJtpmvGxufXInjr20N1aN8mCL4Q9TCO7mPIOjzDCaZULrHDxtbplmQttd937aKu7Btqx4fynhYJf7uHqNpLpn+5sZQMRoH0WI6d5PzaWk8rzssKATo3Ysi4Cs5mJuaBh8eYVzr5vH+aPlUDKzx8Xbha4cksyShhFHa3dv7GjqgRWnL2JnMP8v97kxnlhx670nHGiBaefmH4rnCG0S\/pgfB1nW5zb8nNcPDSic5uWN4OQ\/FAaiKqDQTTyjmWgyJjor8797gcgeHnWcxChjI3uH3N1QN1xzEk7T8yPc7CB79aDAvii41imA5fqgioov9PaURVYS7YtyVAIqC1dF2pGmJdq6akJWrN2TwD8TbmPC1QfuI2f8IIf5PtlwGjlBpODGJiigv7YBlHEplNGWNl5\/g8Xyl1uvKm6J7+ish\/8Mo\/vKCam2u00G9STLKvrUnwbsr0dQL8+EMpYWlZjXs31muLFbuQ4MiRLpn2Gtun7Q384JjPeo3Y9xmZHlR0XVB0ab5dZ4PAfRdcwiY7UZhMjoOMBvmO2CWpSmJosFmaPD977CShpBhXqBvOol8wH7J+rh+qv+MgKHydaHyNijR+C\/JTFgZFPHHpHmuhUMIZvBm+0Ojok\/TZNNFEspfNCS6GD7yfmxazMlfOmxkzN8NRptXBHbHpYY7IIZNDVNsP3cbBGD2TM6XqPlNYWOuD53+3m+4VHNs1SdDjD37Yqk56hXE9zsDGi7cLu2PAvmCFlZAM\/fjSTqrJFfw\/VtCg7A40PUrWc+GhS26JyxgF7y2DSKdQ2sH\/irQwrE6bz+WnFaI7CsD2HBWruqDnkjO2cx\/0K7C3pz\/4iu97+h41O6fS\/zpbyn22EWBZPSbforWyGM+mGS2wh6u+9PH59xkgPmFIWiRh9YAQYnytr3C56uKYaQQoHqI36H0H\/061Bxckbs1E0lV8KvT3BUwN3JrzT7KYXIvT9X4bJazkuVIdjqD\/9H0ho3RbDramRIl+I6UbvReC3QLgEjcaLr5Tjn8d3uOgPExPFPZFkzO0oH+dllvqDfdynbuwPaOgG6AaPHSmyOSaC1ieZE46F6UORCvkZl5gapIU\/7Rv29CGkr3\/FasaoGk7CFK08ycYIAVtgszlf8MG1yhinDEP68RUHJUydRirKdXo+ovly+xYaXRzBtj3U+DPmceZY2YTyN+jhLhjJjVqhuH3FM\/ZiF6aukQqasdjAHWU1DK9LGXN4nKGfEmc0DoBI6Il0qhuWiTY0t129fIcEk6VLGQtY110GCSjD8km86MG0rpZeQ8SGE02odeiO2c5\/vMFNd\/8N68MAZojwUKZKa1VOfdEynfKSfhKKxfceTKcibOl7CuA5BBKiq3fm6w4gSKT1Mye63u6F86HEIzVdZIfPhZouZeoB3RrtkETo5iaRYMVEfjMjQVk5rShg3e8FHV6pytKXZ2hRF0zrQxZA+rvDGqb7N1PRF12CG9E4z7q00OdIkUFezjgXgEO7TA\/L3pNIS+f54Xsj8OSf36pey3TZKW4KT\/AJL2zKno1hH\/IHNORS+aDumTlguYsfOd+NNx+YyD86PZZiW9b2Hd2l\/hgL64vNpL+cazwbCxQ1YBSEgkyw12fDHmlp4I6ZNjsUWQ0iPErKVVQHzZvyTnS2uC4YkKWxPSxTxzqCkF6vxpEEpcXnS8e9lCOv6OSaIAG85qh2MTVuyaqKgneiN\/WZXVK+IHxkoJw8HTak3IJdXpuAiWQfkbXK9D5t+r+orTq46yNT+96Hzv+834G2ArrW8mO5PFaeyLFyuT0++m\/Mv1DiNLvs6C+4NVY\/zEM3V0dwl+gZbAAgpYy","iv":"6a68e7ab3cee8e3ef07a8360105014a1","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Ben Gold is president of QuickBridge