Tips for boosting the brand’s content marketing strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"8dd05b443872bcff3775e38e1c13d799","s":"1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Ben Gold is president of QuickBridge