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Tmall leverages see-now, buy-now capabilities for marathon fashion show

Posted By Staff reports On In Industry sectors,Multichannel,News,Retail | No Comments
Promotional image for Tmall's 11.11 Global Shopping Festival Promotional image for Tmall's 11.11 Global Shopping Festival

 

By Staff reports

Burberry and La Perla were among the luxury houses that participated in Tmall’s large-scale fashion show hosted as a kick off to the 11.11 Global Shopping Festival.