Alibaba Group has launched Luxury Soho, a new platform aimed at young, value-conscious luxury shoppers. Image credit: Alizila
Tmall’s head of fashion in Europe on new Luxury Soho channel
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Internet,Mobile,News,Retail | No 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","iv":"ad44af5205a5b37305c0c0ca467a5a65","s":"f6bcc8c351197dda"}