Alibaba Group has launched Luxury Soho, a new platform aimed at young, value-conscious luxury shoppers. Image credit: Alizila
Tmall’s head of fashion in Europe on new Luxury Soho channel
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors,Internet,Mobile,News,Retail | No 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1KkVbxQ6wBuypedSKwH+H6XZjPjsPf\/LMrBc4zfKyujGjod2PXa\/uG+O4A7qtUgc4AONGT3hiLjUGHrs9Wh\/SpXQFs6\/LBrLd7N+JbUKyX0zKAvSHOD+YpNjXx1IMeBuzUL7ZIP62B2zbMFVcB+yXlRQ31bWx5R208M3UtTFnM4z4LDclUTCxUvYhuU49EfRZRkxrin0LO7gy55YqVAJabRIY4+\/TJbXar9B4Zy4NphgEZzYxT1NbIBB57R4MmXpPXL10iN2gJI6oEs6GQzoebpn\/rZ534UpCJf+LiImfo72FcWKxiP1NIn75MdM3Y8h6ILAGa6u1+oo2tCEv2kHPRWiaZ1FEpAoVl9GpagMe\/1L3THxPvXzbbWklNKTomvEabWV2NDdlPX56cupYVNRBQ7Zqzkq3gaYK+VKtUoSb14DApWy4Lrckm08pkMLY0CMKthBg2+s7l0ilf8lhukJSxim4JrNZRJA41y+ypgsb6bUp9egMGyON2NVAciiABsv7IIuofXLjIaRkZ9yh2o1c28jVWY+Hm0Y76s0wk9Wp1o65kiqH0ZVpwhiCfbCxDyVs2s4flp5H6Blhah7GJBik0vmcMxlB+hid+DBj0Nueux4sG7uN7j\/jl2UkyvHmpxKrQSCWQncu8gj68eun+YGggfY1xQA0Wc0+iMGygq8BQUyZAfTr38IK0sDvl7elRnjW5\/OY0\/ObT4yKKc4dlmTz4Z7qCqLTRjGJwdF+e3+DrDVnlr9TZEDn8flXSSf6U85h8RzSLFTeblsIHjEn\/3KDlamShOtBLGHxJWEeVjYALXY5tEPeW96lzHivKgHSe0lTUHz5wg7zM7wr9KkK2iBAcxhdjtCfQej75OoxUP8cJKbZxiKnoLxg+7ZQN965tiJq\/opcYvon2af\/hMJ9k5YnhLRimPXQQtHZwUCXpfpwjDE8emuYccQx44X8T\/1wBdDNiG6YfDSCwNndR9SnXhg8YulhOqLtr3mLwofhD\/oQIAQE4WtdVyPzE145Lk4hPn+D4ke\/G4fg5Lk1XyukQ1UDGBU\/qA+zqXTGPGpIolVjB96gN\/NEzhLqvv7kMayNIVrh+ngDEOunVQOFAM4v0wjIRHYHbslLaXgrQPVs4jFsHW9XFFYUu\/AT9SPXAfZ9iDsQGXbmeqsy980FLObxVw5ely4VzsC+7rgicAefG5PYox6AWwgQrOSYO2bvvTiPklvb1PXpMhZm38Qg4T3BKGptuB6oRD+6koIrOblfCSy+Sqtof7dh0tn9JV+F0azZeFN7e3Pl0cibkTL0o0vPnAmHWuDULVWbiq43JdOLwFX8hesJ\/LcfniuvgU+1vqaK6ujJQ90F+gbWONG+NCoVmf\/+une2KWKh1H3gM0kuuAhYFrRIY94sK2iwvqjDB2eumKhBcwnbiB42wtTtuZl\/pyhbEae5NV3zIEVmvXtpWIpi\/iza7ZT6XQ1uAbDAt5wpSVrPR+rVytj+fFdaqPahz7IvNkLEa8hn79biA3Wqza2frdAwlN5fSTZ2+3aAmLIWuosBVBqSw2m4fwLTk2YpIT4EIjcUkohPFm8cPrr0jpVYnOeHmy0NDncB3\/dP3D797N2BcIWB08CkTp5\/C6iR+djEEfVDe2sVUiZpSOxXuav69kvQubIqTlfqOH8Vtyc3VPD+cwbv3AzG\/ZJ0lePLhzhf4pWwcxSROtl2jThXqIdcD3BGWThQTq4MR1\/tVTOxygGlzOVl9w3yjaC8bdSjeCrHVhY712\/kJTQDY60kj4AIiL61p8rLGe0GinyY+8NTAcXfEb8Z2SrjbjyqQivaJzqASRLZkKWtOIIebmx0qGsJXS2kAGjzCIhrfsceNY4pk2xHMRVca6vFl7NLWwFhn5LexxeZDRwOYpOb1mOLnf1PvZyK2g3EVaGtd8eond0FqfoqR1LpiH\/5NbRMZ1q1kCGQVJY+lZUHK40jt+PHLQxMZY4az+3szlkfmk7Zzpx5xre6kK0jobnRQPE77\/Wm28BIEOR2hsvzhQax+74O0l47AAmADejHnDzxV7acdSmY2y25D1uCuH9EMFkFx4wMlevp2v5U+4kbYFCCVRVcC+tC9chPlFiHjYL9NG7zMlA4UzHJ\/ggHwnbIMwWOGf7lxZD9SlNCgCdvnVlCXTuSWFkMIr4H\/5Fku4JKjOk2tt6nSbYYzb7GXW5V\/BFVEzWUXpbPO6cXRplHrJ8yMpn0OlaMXH+uRC4HWrc0H6EgCbNj\/5zcQutx0FDA0KssxfK06kX9z46a3Q64hq05fnNIVh4OJ5ZurlWqqCgIT6+4Bpn5KjQhf0UG\/NcMW9xNkEunLE3MrDcCpE8aZAnpDt3ZN5bXZ9QrVIxPush61yt4GiRWd2Pb7McEt3NifWFUYm7RiplhK\/mPV9s5yvgkfew9hrMUaxqZT60trX940hL10FrvjlJ589lpDFO0MT4RkPxkaPabwU1dClg2j5hLZDxKK\/bA\/GTrbWSoL9BccStoRmLpm0KkGNn3Ak4yrdkGAUKfILZ055z908UVKiqCdhdPOmDYORsA3sQms+e2wbpRWZSD8L6C9kAeWJlPiKQGanSQJdMzEjfkkqsXAtEQ2v3afSVGCRTC21yEcn2\/xE0gffF1kFeeYS3rHNMBWC421Qi1CPMwvryoc+OUI016osgW\/aHuXQzMv7X7JGVipxxchmnAvop9m3K5vHNvZc22I9bcDPQjolRY4InGfGtdme0DoLebYLAat3bMzAxrRzwUuG96mXWivPVbLWSBxGB2B7LrQXROQqTO\/RMkcryyVJKNTUChJtSCEwlg42ZWUshgw8gKiw2pZGqa3\/SOR0OxmriykHhwYf\/JyX98JDy+7W+KQML2JudVBAM0KD25JoY3gxwUqx\/SH\/2iitHKzG\/ETZPlMog2cMaLS\/SCW\/NRj8VMTNus8J6oHFGuccNhzmA1wzoie2En\/B5PX0St7aKspl4uRuN3e9AgpnDCtxfjYVFAVb05jVtai1Wj+jl1EEP\/qerzqNwMOJHjePHOK3tANHGxSUoRw\/wVaQRHogIyyq7HZnwdAYUKFLTmlGT1FHRBsXavsBeVVaoltWTNYQ42QMpoI4pr2GR1oQ0nrfAu5cU2lehyk1y3+149gPvmrGQav5ugMR5ClvwiBZDiGHg5pwrj57PJhP0Cou1tvbUpAPiu8vbvnK65Gy8j2P2LpIB4j3cXMt++OqYQuQoSkCKFD5Gq\/10S3Bt7v\/BRQzBJL+QlF4LWyOWUYDxlGyW6G2Nelh49XefYE3kywA9anZJPDvXKtAEO1C\/HKqnyzDBYGjnW8L1n2xdaSEBqZph3hlnAVzJeN5NIDu0whDqxvzcCIS3tSnmVXahrNwUWji3p9hoIRRJHwPGec6HavqAjhYKZAnJH\/NuDYvQEfwo8xol\/vaQEhmh17gxmpR4f2BK3DpUVS3bUqLmqBhQmVUxkjPxBuN0rCJaVQ4l3PVNh4R4s0tHQMr2SkgT8r4asIndSoGlZsr06C2QBVov2ogxY+NCMueP\/UFaepJBokjLWU6LRoJcRY87jiNJJ6zUZpsifEJO0I9NytshovPoG2tpqMR3woR0EMhXntgpuXxJSisZoqGQ204Vv0fdGdU3W\/TAM4bWxUHO\/v1ga8jJ53z1ghYHG0Nm9Jjk9OGbfQNGWKkb2fsMDPaEcNFvug+Ki5RZ4rMwHtaIf0\/VshCfA2gi1s6DXszOn3rfHaf2GB+62kf9SLyUXajOrgcRM9IBFQRJiyXEiJdGQ86p0tre+1VlzgZSlZhAEoDqE1\/3VjamNBSpvyrMQJm62UHJ\/Gd0aqnBrhI0Bht48BMjoiI+tQzPe30a8c7dvdF1BXHFS2Q6SFEu2S81bos7QeHrinTwdLk95yccohkK050BeZdeVRnN\/tBr7wATEmXq\/u0QZcyrLg3G27un+k5CUaSXBRSPkM\/Y25dttswXNw5ZnHRhALT1zw3m74uYz3\/jYwb4ffACtnB2RZFlff4aMzHQrlHdOQvFKQw6ChjbycUgPtp1vAD3kgs69Fz9mhEjuw0EUobn9AXJec9e+mcSv8EUyM\/fgfy+PSTHYTQM9rucPBB3uV65aWLTKlvcGx7Y\/AssKS35tRogbqUmf94nEopdHwK\/q2N3fQmbqIqDJqdWqMmuOobKm9oY6IBJULNnGyhr6WP6Eww8f6GWHW+xMaXArdpu\/2fbmNtZth6XEMeX\/M2uIwNvTrdMJvWUuJjnWFVXtLDq447XsTT\/y6kroTtBwG\/AsAa1kwGT6dX6DD72aMQ7dQWgpDOXvi40C3P3VNU\/0fbObaojjztC66SmVVBBnMnnq+62Mu8PgTHxxWRJ3wEc1ES6Z2\/42tsCzBRqJR2ekov8Ut+CQUOIrOymESXO0548ys7g226EEOvReUCAunRqbizKV2fv+UERUSm3tnBr3HkN\/EW3Xk3vg816ImQTYxIESX6oZzLsyzDgyG+Xi0E\/iuN5MWD7WHIaKy8G+hX5dr8E55wVRR5NI+uAHU7pPUsSM1YUrTksbUI+B4HRlebxaTF6Jk8jOI9z7k74p75BTXpqeLhLEEpARpSPjuqDw0\/\/DAz1G57JNsEqiTSpzaK\/97cf6LX8iRbbG97WQck8cl+brg8rr8pS23OAll5GXdYkv664Dala4IR56wRofUsNEnSxOZYKTf5ibYcBzT+FK4MQOvkUb8ox1Kd9PnNCkbaxGXScnT90ysUxvlYIYW0T+4j5330XZ3Dphvz2NQg4suqhbtst3XRj8Qz6BKKqzSNE8uzwNHwK\/y2bI5NrRgKo7HsxWdii5vTkHBKhvGeEScY6gxuTK0DxfMszvdCBPrmS9sIM8axjO9+uqQWitbbmgVOvWRaUZ6yVwC7OSykHuJmDz8KXT4asVZ\/LavxPSyCfYFOiNwCDrBsN00FK6PuShjRuuCs1QAn+R0+EQvLOW+cwUOqVfixCKshY39eHzKc7lsquskdhcYUm9U1aaugmjfE7HmdyteVL+uOQEqVako1JJDvXd540SOf88sZtDIG7eeBZ9dLaybWB41TofSZHjaxtNoevCO53Cm40C2cS8lbTjllF2XmNy9DVBgZHcyPCQkrh02uLejFPWWxp3101tn9qWxwIL+vPkO9G26wPcbJwiPguG3wM3w2Ra4R68annOi+RdFTHqhbhNznAAS0GumJSASoSAKV03SNfdh6YHm1qiEkBwixlnsSP1IdVPUDPvfniGBisdyFIa2gCfk0Dsv2Ds98koPLNy6y4pSPyUxjCfcdyAvb2N83NFcQHgpfOaO60Q\/NjCBr8hsLJSJMciHmG8PJDze6Rf43WzfBo70i6qgIzmXh6NM2\/JvqEhnWILMgynJBkP3uh7DU\/EC3L1FtMsISb8znL4BkVCtuzh5TDbc3GOpFs4VG2RyTJDAi6wszzQcbotyZEzJEuuTW2PZNFQZJdAEbWyOf\/gJtp4AqLsIlCpr8Urodam1YS3E6CfbM0wHPqXL6+rXaM+hyfJu7Lndb0nwUcdjaGzP\/","iv":"fd49d5a9945e78d0f290d74f087c767a","s":"2909d2562a4046d7"}