To shrink or not to shrink: Responsive vs. adaptive mobile design
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"6b12caa89883ed5ea99b2ebcfed70434","s":"a825148691f4eeb8"}
Scott Anderson is chief marketing officer of Sitecore