To shrink or not to shrink: Responsive vs. adaptive mobile design
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"243d5d8abdf903d5072c6744143622f5","s":"1f66c6c74ad6786f"}
Scott Anderson is chief marketing officer of Sitecore