To shrink or not to shrink: Responsive vs. adaptive mobile design
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"8f06d4bd3e4ffbabe719669f2b533cd6","s":"417b501836d9f183"}
Scott Anderson is chief marketing officer of Sitecore