To shrink or not to shrink: Responsive vs. adaptive mobile design
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"949fd9b8f7837f77be1b21c4934662ce","s":"a930cf55eee5e162"}
Scott Anderson is chief marketing officer of Sitecore