To shrink or not to shrink: Responsive vs. adaptive mobile design
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2d51bacca4836b205826943f97f21d14","s":"1d3a7d83da87fcbf"}
Scott Anderson is chief marketing officer of Sitecore