To shrink or not to shrink: Responsive vs. adaptive mobile design
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"622c71d9d2cd4e7ca91bd16534ef5769","s":"dc567abc958a8809"}
Scott Anderson is chief marketing officer of Sitecore