Mobile
October 15, 2012
By Tricia Carr
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
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jMkpYYE08xhuy+s94QhGW20uzDMFDveGpL0PZLHCX1SNoRevkTJtWrbd8xqjEeV9NsuXOSt\/P\/50s9IxOvyrONB2IBveC\/1Iy3yRPpCe2OtdA3A9SkuLwUzU95UTS8AaMp42FU5Pl625RSJq\/GigiEAQ5sXQ9f5tjedWERwdJlZ7RuN4UyhHP1tKAj54fNmDNQn2e4COPH2KDPRVGCx4e8eRLsg6msjvDWqWQezj3jYiaHZh6FeKXd9hKuOC\/PZN6uznn3ZstKYQ+yoBmp7bSXb0AfgL68xF8X4vXtk3619DuZ1IY4iWLrlYPbRRtN6lninRzSglWJup6XZnJkRyMTUwCQZKtVt64U7xhy5UC8RpVTBtxw1SY+rLLgJODLiTXUqIPULnrKTrRX+8uz+yQkOiKXAq31JlUPWY4OaVYryLlAbiqJ5UysVnbqprJTdqwF6iuvI3xJHvRVs6WmL8A\/ePgliQkTRlcB\/wSrOzuvEqTT8mTdqdWGpomqzKju4rZ74XYepU5hRzdwrAVNaBk\/gyBbBMUh1WzzLquLBZh5rWofX219WUwR9ZbsSeK6AHNil8pNng+McTx\/95u5cKs2p\/q0y8KnpC1P5176jF7oQ5IE4eMg6fXG2fB0YpLLBg47BQF37kzbx2QqEhBNbK91NnJG\/N+jx44\/+buwB\/4ARjqPmxyk5qcy1WKgIZaxVCLHqdipTIawmZ7NYlE+Bo4+A+O1Uxkbm1EmCJ6VZVaBIEGmAKyDIzZwYzrYnhFsSWT15Q87Kzg5PGu9emswhiqe8ZqIrkYmuUxeqz\/BS1z8cWgpSOrZywXbnPK+eCXR1XiHzEOGDaaXsS2KLRLkM1vODly11PpsxAkhKRI6i++PgJKfyZw1dZ4gS2chA+ldwUvbPhuKysgYwaGVwyXwDNbMOAhWm5LqiA6syqM5dJs7XqLMq7MmMgfpuYvhnnS8nlmRBzP5hezQ9C3FDPgM+WERq3CMQSPRyzkaVBE\/YlR14s4PKkcgmfIpLMtvXbECBkA2izEj5GrVPK+jBUMHTCc+ApDmRo8UtEQ+xhaUM\/sWNftkzdSbt3vhexXoKKpnP9ZxF8Pfx8smH2Dg2sxhKHdWCLAcPngSYrUOe5eYYNTrBnbNrlqba3jFOAnBKzOjSoIMY50kGbDbnlyV6yqFsdpDIRxHsrLEMvvfgYG1hZ5UdiifTd2v3djLvcZ\/CsviWxk0QllnTyc0qyN7YQ4wHidS0J0SCPKdHVMkNHwTqzmM9qImYlN76N0AHKF646Apm9Pmvu9Y43YvHWLsyWZx2qxitGGl57NmShn61sEh82T8Lk+jB2mvRtPFOuCb7Ww73J9N0a4egj3BaRiyByCnKzR7odouIoZS06eyRLx86lEemr8GLjuplTpnxcM\/9KyZX1bMQHIIzNAy\/aeG+zN+bi4pnBIbuXQ\/q9B26R0dgW\/CX\/AzQjtbaCYAF8ZoXV3U41hCYE5DkMSHfcbCPbYQAsON3nqEd8L3LUP8LFDAO0PQHfe6mAOSRJCstxgW8gjuVq8MEvjV6FsQ3blisXQIzc\/5a08LDpdEgSMXKRImW9CBaQm9KLTwsTYwf6IpGbnqri3tAr5vjbZEqDRbZVL1YP0\/1EAWG8C5Mab7qFVIEDnj4N2V7K3scdXf34Cijmw9RbEQv\/5WG\/7U9bj1uzsVbCLcYP01J6OWjCLDA18Qu9UrHDaZQUdJnUk92jjs2iOJsmNCfuLhgDhBCI4m5WYeuVZKnKyngjQpiuTgN+x2UZRZO+habmZgZZGUZolgronZ\/nW+js2LMEgBu9RDqeGFzGurLs3mD3ffflOavApCnB7YVl4YnDHvWOkHOzcW6l7ImAZvvuiAci8hMw7yFfjiCud4Nr2btSTANu1fqH+8zCqcMI8lBsrH0UQzRCx0AZ\/zn5TjqGjzhcer\/xOCKxZ8oHgb6FhLPlZjXtKyFBgfUG9sxjR5yb4jpspwBIrxCsAD0+nnnT6Nb0GmD\/Oh+p+OGjCfyc4sm3FxCr3RkY1zHuAqfCJEUT7K+\/huIirLu4zRBiqSjBkk6lGKYRsybDh5q+tAso1tI8WMx1W+7dpNx0hpLU3XtKFvGSyOLMFwmpPw8iqMmpbLS2oz4797FC3x2n\/u\/m\/oBZ\/qbpFW6E1rSADqSZe5CHT39ZEqLadWBm1C15\/i0VgsfU8TfKsIyMRqyVnEcqQrI\/FccRBCzs9aBHSAk5jZCWUWDRs1\/WFq3tAmu4cjSGAKHNc7cOmTu+SrWNjAeKHm5XgQD3cMDt1fgFK4WU2o2WN02noKfmvUSmWWTsV6ArE1gau3noE2p3lxM9Kr2nGph8AciK26qG68shHG8+ohf0NIjhnCykK68aiYqUD61O4UTKytqEk83zGcSmAgTEpMkAhLxFwbrH5KKZ6rzZCLevBc\/J8ucNvX6BEdiEffcEDt+QaHsBWDeuAJcDLwq7BS61iH+YjvXcN5fdx5xetsPlSZgGlQeRXTnXgtyexOxQz970fmz07eVpcW84YtqAWYDUPTFVWfwmBwWrBFvqAD171lZKDkmJPSc0MOwiYHngT4oLo2hWd\/KMZLlA7QaUDNTfFhlx6CGYn0MR\/sPVnWkpH+oQ1sfHtZ3uHqygvC7djgh7ZcIQw+ysdfUuwq43jfmfljOaN\/5xqYA000Bg5\/fnJkoBrEjzI3QzG1n8AFWLl3oeT2eEnxZtuj89nSbd5fCpKuk0X4FT+Dia5VjD6Wpyo25lmMTVO3CIQeGhzvch4TmhcFHZ8VnID3MgtoU6u\/9P1nHRiXuyJMkPeg5rkCXCZgxMi748GVLbGKmFDuUnm1W\/SRr17ITi3MOmn0jYgltfK3l2tVLTMwQSBtuc4e2xXzIwTtdFOUZy\/0VqbyA2a7RFJLR+Hzxv0djURq04fgQVgrn\/pkmnfRo2l3oZWkBRBlGSiwQFnzrTAben1pytFLgIvDX1X5yxmkLqYk7NpnVFpdpHsYyGw\/tYG2d44RQtrf4OFTfW6YVoW+awpaMVZBKd7xB6bYKW3n9595WBkWVFQ9BZR1PlG6PtzBKGze5bEpMZPNzEBovR8KScKfIJGTvRkCKAv5LTJdz\/0ofInYoiX\/4NEM9vhPcL8G0sEW6C5p8REn6ka\/JxBk2o+VbmGn+tP2rKZXQrmUnh9d\/vSRhK3N5pBAt4cDiQRe9+205ehvlNjAtjcW4UVsoWBL4Se4XTmL+N8sz0rJdIyWxZMUgG8ZBann5ddmM0ACBXb4kXgesO6DtjxKk3d0ua1wZVvY1A\/tDXQuTsjp7KtDrzNHj+x+2kDCQyf2hd62lKfxnWWB0ZoJZtnv\/dUQo8vGhcLqkElcI4joY3aD3kDSj0StbVLrEal6fqSLZCWVWsGB3qyAvz6d7+ijwPslgWbB6iC8G98kua6n85WuwxBz5CfsJc15eU6hrBDm1ewETvasTaPpkb2IywSThNcOSLFXu21JCNGWaR\/6x5IDmEkR1Qad1lePId3bCltdN0J9e4uBRZIxI69YY36sPSwdO4jEcfMCYsavh5j5DkDOpREYREEkPESmlH\/T5GOc7UJCWkPxzjU1cleZYauSYDc8yGmt9nkMD1ANi5bbS9WIkcTqOLiUn2LR77FFUL9hdSYIEBDjV5M3wmLQ3KSKHrZaIuDdLXuO5rQ4Dky6NzHJoWFRvzrgXpExmexK1fv8LaV9QGOh8nxoPJpZ32hjkvEi6IMZkDvYwzw8dpbAJKse7tqFjIg5SJ\/GP9BsI3yLi2ZN6lus6fS2iShiRAclrJeznSH3NpSoAiswOSMvAVmIdhvOUoTKrITCCooQ4Nk\/RoxQaV2+Xat36NwOG+R7Ctko05p80MhcJHyCSQJZ7pZzRkL1MPJ42KotH\/AxU35cdKXx70BLEybUretgwx6Q3Hyzg89A8yRAUs8+m7\/jJdipNFyoOEYOC4hvuPvVHw7oEd3YUMkVg9xrWQYUWMvL3G8qJq4UB2oNWdM8y3iCV2qjMoafuDIn7NzvB54FnSdlAItO1vHOh4tpGLqDQkvpoCxdBlpOfprUQWfCsbPr81RL8\/stnXKm0RyFjZXJt4vcQrkwk\/Mk+jQ97nXczrC53Grfh53KtYQh\/sUhClo\/BrcrteCpzst3p0sEowndvltUTfQhP\/zWUr9WSq9rcauiJZfb2YIzLX3\/W9iBduR056lsbacfjVQkpxXRSjQIyw+n6SuWBy2ES92FsFiaVb+smi+UGxjp\/LXmCPOeOsMdSmvvWBXVFls99Ajxy\/MvSYchfpEegrCZk\/hotHq8Qy9NtiEZ5h+zT4zJDPgaiqrp\/SelXKU7B5MbCWx5Sxf1lkwX58SH\/prN3VcSCp6GD8+gpvgbY7HSS1cDgw4D3UXNbrWP3+P5BLMKBO03a1oQg8J7SB6rnEGGb+qiA=","iv":"4e7f692092fa07a98b269df05dc140f9","s":"ae6fea149d5ee81f"}
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