Tod’s exec: Influencer collaborations vital to cross-generational marketing
Posted By Tricia Carr On In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"cfd0d0df66ee9043eb43b969e8394bd9","s":"d1226f62aab8d65d"}