Tod’s exec: Influencer collaborations vital to cross-generational marketing
Posted By Tricia Carr On In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"0194506bda5012958fbe83e6515e4cd2","s":"a99cd6fdbdfdf437"}
