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Tod’s exec: Influencer collaborations vital to cross-generational marketing

Posted ByTricia CarrOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments

 

By Tricia Carr

NEW YORK - A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.