Tod’s exec: Influencer collaborations vital to cross-generational marketing
Posted ByTricia CarrOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"cd65842847d8663bb334699865e6e9a4","s":"8cf236f34b59c59b"}