Tod’s exec: Influencer collaborations vital to cross-generational marketing
Posted By Tricia Carr On In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"08ad285920f30dbb6e5f7aa35254b939","s":"3bca05912b4bf117"}