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Top 5 brand moments from last week

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Brands got creative, experimenting with new ways to reach consumers on many different platforms.

With social media, mobile apps, collaborations and an emphasis on personalization showing across a number of industries, these brands have likely experienced a boost in visibility for their creative efforts. Whether it's emotional recognition technology, involvement in and collaboration of the arts or empowering the consumer, marketing may have provided a brief glimpse into the future of luxury.