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Top luxury campaigns of 2023: ‘Cellar in the Sea’ by Veuve Clicquot

One set of bottles in the comparison experiment was lowered into the Baltic Sea inside of the "Åland Vault." Image credit: Veuve Clicquot This year, Veuve Clicquot announced that it would invite a group of guests on a Cellar in the Sea-inspired lifestyle experience for the very first time. Image credit: Veuve Clicquot


At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.