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Top luxury campaigns of 2025: YSL Beauty, ‘Don’t Call It Love’

Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty

 

In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.