Travel brands must emphasize values to reach consumers
Posted BySarah RamirezOn In Events/Causes,Featured,Industry sectors,News,Travel and hospitality | No Comments{"ct":"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","iv":"15e7dfacaec78717473252b122bc5e83","s":"bd589a1c8aab0770"}
