Travel brands must emphasize values to reach consumers
Posted BySarah RamirezOn In Events/Causes,Featured,Industry sectors,News,Travel and hospitality | No Comments{"ct":"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","iv":"5fe355df1623ae5b7b3fe5568cc0adf7","s":"23194c92d585f5b2"}
