Travel brands must emphasize values to reach consumers
Posted BySarah RamirezOn In Events/Causes,Featured,Industry sectors,News,Travel and hospitality | No Comments{"ct":"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","iv":"54f1a56f69f33143caf41e92657baa0f","s":"67dbb94c42330db0"}