Travel brands must emphasize values to reach consumers
Posted BySarah RamirezOn In Events/Causes,Featured,Industry sectors,News,Travel and hospitality | No Comments{"ct":"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","iv":"9ff05a31bac5b556fa83aa4026939354","s":"1fdcedb05937da24"}
